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Executive Business Lab Series 

TAILORED FOR YOU:
Solteq Business Lab:

Personalization - From Basic to Mastery

BUSINESS  LAB

22.5.2025

8.30-12.00

Savoy, Helsinki

BUSINESS LAB

5.6.2025

8.30-12.00

Savoy, Helsinki

By Invitation only.

Seats for these Lab’s are very limited, so register now to secure your VIP spot!

Sign up to our Solteq Business Lab to unlock the full potential of personalized digital experiences for your company.


This exclusive Business Lab brings together multiple companies for an interactive deep dive into personalization.

Through guided assessments, peer discussions and expert insights, you will:
​

•    Assess your company´s personalization maturity
•    Map the foundation capabilities
•    Craft a vision for personalized customer experiences tailored to your company

​With pre-assignment insights from a maturity questionnaire, the session will focus on real-world application, allowing you to benchmark against peers and discuss challenges and opportunities in an open forum.

​

But the journey doesn´t stop here. Solteq Business Labs set the stage for deeper, business-specific interventions and solutions tailored to your organization.

​

Are you ready to crack the code on personalization?

Join us to enhance your strategy and hands-on operations, and lead with innovation in personalization.

​

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LAB HOSTS

Pia Pekkala

Senior Advisor, Digital Content, Solteq

With a mix of business design, digital journeys, and content wizardry, Pia helps companies create customer experiences that feel less like technology and more like magic. As a Senior Advisor in digital content, Pia is all about blending strategy, AI, and personalization to craft future-ready, human-centered solutions.

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Sacha Helfenstein

Director, Advisory, Solteq

Sacha has many years of leadership experience with large-scale, multi-market digital transformation programs – from concept to business impact. He is a strategic thinker and his design-driven approach combines business, experience and technology domains. Recently he has been focusing on strategic B2B2X digital business transformations in manufacturing, retail and wholesales industries.

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BUSINESS LAB AGENDA

The programme will be carried out in English

We start the Lab at 8.30 for breakfast

  • Pre Lab Assignment - Maturity test results are in! Before you step into the Lab, you need to complete your personalization maturity assessment. Now it´s time to get your results...

  • Lab Warmup - Chemical Reactions for Personalization. Unpacking the maturity levels and setting the stage for today´s experiments.

  • Lab Exercise - Grab your Lab Partner and Analyse the Data. Team up with fellow scientists and compare findings, uncover gaps and assess your personalization capabilities.

  • Lab Manifesto - The Grand Lab Debate. Together we will define the right formula for success. What key elements define the next steps?

  • Lab Cleanup and Future Experiments. Tidying up insights, sharing key takeaways and recommendations for next steps.

Lab Results – What you´ll take home?

•    Your Lab Report - Diagnostic results detailing your personalization maturity
•    Your Treatment Plan - A carefully formulated action plan to take your next steps

BUSINESS LAB

22.5.2025

8.30-12.00

Savoy, Helsinki

BUSINESS LAB

5.6.2025

8.30-12.00

Savoy, Helsinki

Partnering with

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COMING UP NEXT

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Stay tuned!

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Contact Us

To learn more, don't hesitate to get in touch

​Customer Care:
020 780 6220

asiakaspalvelu(at)professio.fi

​

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+358 (0)40 653 2200

heidi.byskata@professio.fi

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020 780 6221

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Our Mission Is to Create the World's Most Competent People.

Read more about Professio Group and get to know our brands here.

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