VANHA YLIOPPILASTALO, HELSINKI, Finland
GOING LIVE 8 AM CET & 9 AM EET
#smartcommercenordic
FEB 5th, 2025 | NORDIC HYBRID EVENT
WHAT IS THE FASTEST WAY TO GROW YOUR BUSINESS?
Revolutionising your eCommerce strategy from being traditional to being data and customer centric.
Digital commerce has gone beyond “buying something on a website”
to a series of interactions that rely on technology to move goods.
Smart Commerce 2025
In an era where digital innovation and security are not just advantages but necessities, Smart Commerce Nordic 2025 stands as the premier event for C-level executives looking to navigate the complexities and opportunities of the digital commerce landscape. Next year, we delve deep into the pivotal themes that are reshaping the industry: Innovations in Digital Experience and Customer Engagement, Securing the Future of Commerce - Cybersecurity and Fraud Prevention and Future of eCommerce.
Smart Commerce Nordic - event brings retail and e-commerce players together once again to discuss common challenges, possibilities and opportunities that can be explored to accelerate their digital change, and move from traditional e-commerce models to customer-centric, data-centric, brand-centric, and experience-driven models.
Welcome to join Smart Commerce Nordic 2025!
INNOVATIONS IN DIGITAL EXPERIENCE AND
CUSTOMER ENGAGEMENT
THEMES 2025
SECURING THE FUTURE OF COMMERCE - Cybersecurity and Fraud Prevention
FUTURE OF ECOMMERCE
MODERATOR
NINA RAHKOLA
JOURNALIST, DOCUMENTARIST, TV-HOST
Nina Rahkola is a documentarist, journalist, experienced interviewer and moderator.
She has hosted several current affairs shows in Finnish television and received awards for her documentary projects where she meets people around the world, including Iraq and The United States.
Rahkola is known for intensive yet humane interviews with the politicians and Finnish celebrities from different walks of life
SPEAKERS 2025 - first announcement!
MAURICE BERNARDS
ECOMMERCE STRATEGY & ADOPTION LEAD | ABB (CH)
Maurice has spearheaded transformative initiatives, expanding eCommerce across 35+ countries while ensuring exceptional online customer experiences. His practical expertise provides insights into navigating large-scale organizational transformations toward digital selling. Drawing from a diverse background in digital strategy, organizational change, and digital transformation, Maurice brings an array of experiences to the forefront of his work. His passion lies in innovation and reshaping traditional business paradigms. He thrives on challenging conventional norms and driving forward-thinking approaches to tackle large and complex business challenges.
SPEAKERS 2024
CHRISTOPH STERKEL
HEAD OF eCOMMERCE EUROPE B2B, D2C & MARKETPLACE | Kellanova (DE)
After his Master in "International Business” in London, Christoph started his career as a Category Manager in the Beauty Care division of Henkel in Düsseldorf. He then became eCommerce Manager in the Laundry & Home division of the DAX group. After traveling around the world for 5 months, Christoph joined Kellogg in Hamburg, beginning of 2020. There he is responsible as Head of eCommerce Northern & Eastern Europe for the strategic development of eCommerce (Pure Players | Q-Commerce | Omnichannel retailers) and leading Kellogg Europe’s transformation towards a Direct-to-Consumer company
GERTIN SCHRAA
ECOMMERCE & DIGITAL MARKETING BUSINESS LEADER (NL)
Experienced business leader with a demonstrated history of working in the consumer, health care and industrial/agri industry. Building from scratch a DTC proposition, managing online experience at pure players through content, data, ratings & reviews and setting up B2B ecommerce strategy & proposition for Philips. Recently set up B2B ecommerce & digital marketing team at Kramp with focus on customer acquisition and conversion through online experiences, marketing automation and data driven decision making.
Member of several expert groups, eg eCommerce Summit Europe, Webwinkel Vakdagen, Expert group Direct Brands. Awards won for experience & commerce web performance.
JULIA PAULSEN
DIRECTOR OF ECOMMERCE NORDIC | Elkjøp Nordic (NO)
Julia is the Director of eCommerce Nordics at Elkjøp Nordics AS consisting of Gigantti in Finland, Elgiganten in Sweden and Denmark and Elkjøp in Norway. She is pushing the Coaching Leadership further with experience from her previous roles as Head of Digital Sales and Service at DNB, the biggest bank in Norway, Director of Digital Strategy at telecom giant Telenor and Brand Manager of Nordics at the ecommerce giant Zalando.
Julia is proud to have received DNB's most courageous leader award in the Retail Market 2019 after implementing our own way of work model and sharing the learnings in the book - WOW: Smells like team spirit. Your practical guide to agile and all that buzz.
EERO MARTELA
MANAGING PARTNER | COLUMBIA ROAD (FI)
At Columbia Road, Eero has been in the prime spot for seeing how digital commerce has transformed in the Nordics for the past 7 years. In his current role, leading the consultancy’s strategy and commercial operations, Eero is in daily discussions with digital commerce leaders in Nordics, Germany, and the Netherlands about their future aspirations and current focus areas.
Eero is a man of action, and his passion is to help companies gain tangible commercial impact out of digital technologies, such as ecommerce, CRM, marketing automation, personalization, data and AI. At times, it requires well-thought-through long-term building and sometimes rapid let’s-get-sh*t-done action.
JOHANNA WIDOMSKI
DIGITAL DIRECTOR | FAZER GROUP (FI)
With combined expertise in eCommerce, digital marketing and technology, Johanna has worked over 13 years in digital business development. Throughout her career, she has built two direct-to-consumer digital businesses from scratch to profitable across FMCG/CPG and homeware industries in Northern Europe. This entrepreneurial drive and experience have led her to wider digital transformation roles.
Today Johanna is driving digital acceleration for Fazer Group. Together with her team she leads Fazer’s digital consumer experience, eCommerce, loyalty programs, data-driven marketing, technology adoption, and upskilling. Known as a dedicated pioneer, Johanna is a passionate digital talent developer and a practitioner of agile values.
OLLI LEHTONEN
E-COMMERCE DIRECTOR | STOCKMANN (FI)
Olli is the eCommerce Director at Stockmann, which today operates a total of four different eCommerce marketplaces in Finland, Estonia and Latvian markets: stockmann.com, Hullut Päivät / Crazy Days, Stockmann Delikatess and B2B e-commerce.
With a true Merchant mindset, an extensive background from retail, FMCG and travel industries, and the unwavering dedication to the dynamic realms of eCommerce, full-funnel marketing and digital transformation, He is bringing a unique blend of experience and innovation to the table with always-delivering mentality, where business meets the tech. Oll is a steadfast people leader,
LINDA PAUSIO
MARKETING AND ECOMMERCE DIRECTOR | MARTINEX GROUP (FI)
Linda is a passionate and experienced Ecommerce professional with a strong background in the consumer goods industry also including retail and wholesale channels. She is currenlty working as Marketing and eCommerce Director and Member of the Management Team, at Martinex Group. Previously she worked over 20 years for Marimekko, with global eCom.
MERVI SIHVONEN
GLOBAL eCOMMERCE LEAD | ABB, Drive Products (FI)
Mervi has more than 20+ years of experience in b-to-b international sales, business development and growth, sales and channel partner management. Working as Global eCommerce Lead at ABB Drives business, she is accountable of Go to market strategy in Digital Sales and eCommerce strategy globally to advance seamless purchase experience for customers to drive revenue growth. Her passion is a customer centric thinking from outside-in perspective and focus on customer values.
Through expat and international assignments in Chile and Spain, she learnt to adapt and is always eager to learn and experience new things and skills.
JYRI HEINONEN
ICT DIRECTOR, EA & DEVELOPMENT | LASSILA & TIKANOJA (FI)
Jyri is an experienced business technology leader with a demonstrated history of working in the retail, coatings and service industries. He has previously worked for Teknos and Kesko.
Strong support professional skilled in ICT, data management, enterprise architecture, digital services & ecommerce, digitalization, leadership, business development as well as change management.
Jyri is an agile coach and lean development enthusiast.
MARI SILVENNOINEN
eCOMMERCE DIRECTOR | VERKKOKAUPPA.COM (FI)
Mari is a seasoned growth lead, sales development and business design professional. She has wide experience from strategy planning and implementation from different industries.
As a leader she is goal oriented and hard-working visionary with good motivation and coaching skills.
STEVEN VOLDERS
GLOBAL GTM DIRECTOR - Customer Data, Insights & Activation | VAIMO (BE)
Steven has been working at the intersection of strategy, technology and marketing for 18 years, with a focus on data for the last +12 years.
He's specialized in data-driven marketing strategies and solutions. With his experienced team he supports and strengthens leading brands such as BNP Paribas, Ahold Delhaize, Sanofi, Telenet, BOSE, Proximus, Boardriders, etc. to better understand and improve the customer journey across touchpoints.
Steven is responsible for the global Go To Market for the Customer Data, Insights & Activation services of Vaimo. After acquisition of NOBI.digital by Vaimo, he became partner at Vaimo
JUUSO KARVONEN
TECHNICAL LEAD | STOCKMANN (FI)
Juuso has wide extensive experience from digital product development and management in retail industry. Currently, Juuso wears multiple hats and has a position as of the Technical Lead in Stockmann’s Digital Engine unit. Before Stocmann, he worked at Kesko as an IT Product Owner.
With a blend of biz and tech mindset, Juuso loves cracking though business problems with digital solutions.
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JOHANNES KUMPUKOSKI
SALES DIRECTOR - eCommerce and online payments | PAYTRAIL (FI)
Johannes is an eCommerce expert specialized in ePayments. He works at Paytrail as Sales Director, and he is also included in the Paytrail management team, which has the responsibility of making the high level decisions of strategy and product.
Daily tasks include leading the sales team and cooperation with other Paytrail teams and Nexi Group's sales and partner teams. He is also part of the Nexi Country Management Team, Finland.
ESA HJERPPE
SENIOR eCOMMERCE SPECIALIST | AMBIENTIA (FI)
Hjerppe is a seasoned marketing and sales director, deeply passionate about retail, sales, and crafting exceptional customer experiences both online and offline. His expertise lies in driving digital transformation for retail companies, a talent honed over a decade of experience working with top companies. As a leader, he offers a wealth of experience and knowledge in management, strategy, teamwork, collaboration, business development, e-commerce, marketing, customer experience, omnichannel, personalization, content strategy and production, SEO, SEM, product data, and user-generated data.
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MIKKO SALMENIUS
SENIOR eCOMMERCE SOLUTION ARCHITECT | AMBIENTIA (FI)
As an experienced eCommerce Solution Architect and Advisor, Mikko´s forte is in devising cohesive commerce strategies that harmoniously merge B2C and B2B frameworks. He brings a rich professional history exceeding two decades in the e-commerce domain. His core strength lies in crafting and executing dynamic, resilient eCommerce solutions.
Mikko`s commitment is to deliver eCommerce solutions that are not just effective in the present but are also geared for future growth and adaptability.
NIKO KARHAPÄÄ
GROUP STRATEGY LEAD | VIPPS MOBILEPAY (FI)
Niko works at Vipps MobilePay, where he is focusing on group strategy implementation & execution and development initiatives. Niko has been involved in building the most popular mobile payment solutions in Finland at MobilePay since 2017 and has during this time worked on many areas of the business. Prior to MobilePay, he worked in management consulting at PwC and with insurance products at OP.
Education-wise, Niko is both a Master of Business from the University of Tampere as well as a Bachelor of Laws from the University of Helsinki.
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FREDRIK RÖNNLUND
CEO | LEADOO MARKETING TECHNOLOGIES (FI)
Fredrik is a dedicated product company scaler and an engaged board member. Currently he holds the position of CEO at Leadoo Marketing Technologies and serves as a board member at Bonalive, Kundo, and Hedengren.
Fredu has vast experience in marketing and driving online growth. He possesses profound knowledge of the intricacies involved in fostering growth through online channels.
TICKET CATEGORIES -
REGISTER NOW.
(prices excl. VAT 24%)
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that.
You can also ask a group offer from meeri.simolin@professio.fi – we are happy to help you.
MAIN PARTNERS 2025
MAIN PARTNERS 2024
PARTNERS 2024
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CONTRIBUTORS
WANT TO BE PART OF
SMART COMMERCE 2025?
Contact:
ville.hollstein@professio.fi
+358 044 353 5444