FEB 5th, 2026 | NORDIC EVENT
CLARION JÄTKÄSAARI, HELSINKI, Finland
GOING LIVE 8 AM CET & 9 AM EET
#smartcommercenordic
WHAT IS THE FASTEST AND SMARTEST WAY TO GROW YOUR BUSINESS?
Revolutionising your eCommerce strategy from being traditional to being data and customer centric.
Digital commerce has gone beyond “buying something on a website” to a series of interactions that rely on technology to move goods.
Smart Commerce Nordic 2026
In an era where AI, sustainability, and global expansion are reshaping commerce, Smart Commerce Nordic 2026 stands as the premier event for C-level executives navigating the future of digital commerce.
This year we will focus on AI-Driven Commerce, where AI powers automation, personalization, and smarter decision-making. We also highlight Circular Commerce, emphasizing circular business models and responsible growth. Lastly, Commerce Without Borders explores cross-border opportunities.
Once again, we bring commerce leaders together to tackle shared challenges, uncover new opportunities, and shape a smarter and globally connected future of commerce!
Welcome to join Smart Commerce Nordic 2026!
AI DRIVEN COMMERCE
THEMES 2026
SUSTAINABLE AND CIRCULAR COMMERCE
COMMERCE WITHOUT BORDERS
SPEAKERS 2026
Jeremy Schwartz
FORMER CEO OF PANDORA, THE BODY SHOP & L’OREAL UK
With a distinguished career spanning several iconic global companies such as Coca-Cola, L’Oréal, The Body Shop, and Pandora, Jeremy Schwartz has established himself as an authority of informed leadership and empirical wisdom in the business world. The breadth of his experience provides a unique vantage point, offering a panoramic view of business dynamics across different sectors. Jeremy’s foresight led him to champion the integration of digital trends, recognizing the transformative power of e-commerce, AI and digital landscapes long before they became industry staples.
In the ever-evolving digital age, Jeremy Schwartz stands as a testament to informed authority, blending traditional business acumen with a forward-thinking approach, ensuring businesses are relevant today and into the future.
MARTIN ROULUND JAKOBSEN
HEAD OF ECOMMERCE, MARKETING & DIGITAL, GREENMIND A/S (DK)
Martin is a seasoned digital commerce leader with 15+ years of experience scaling eCommerce and marketing for global brands across EMEA and APAC. At GreenMind A/S, which is one of Denmark’s largest retailer of refurbished consumer electronics, he leads eCommerce, marketing, and digital strategy — driving growth through data, AI, and omnichannel innovation. As a key member of the management team, Martin owns the full online P&L and in the last finance year delivered +45% YoY online revenue growth. He is passionate about AI’s real-world potential, and actively integrates AI-driven solutions to future-proof GreenMind’s circular retail model and enhance digital performance.
OSKAR THIEL
TECH LEAD ECOMMERCE, COOP SWEDEN (SE)
Oskar Thiel is Tech Lead for eCommerce at Coop Sweden, focusing on building a solid technical foundation for the online grocery platform. With experience in commerce architecture and scalable engineering, he works on improving reliability, performance, and customer experience.
Oskar collaborates across teams to align technology with business needs and supports modernization efforts, including introducing AI-driven solutions that enhance operations and shopping experiences.
ANNARIIKKA KÄHÖNEN
COUNTRY LEAD FINLAND, KLARNA (FI)
Annariikka is a seasoned commercial leader with over a decade of experience driving growth for international consumer brands across sales, business development, and marketing. She is recognized for her strong customer-centric mindset and her ability to translate complex digital services into seamless, trusted, and high-performing customer experiences. She brings a strategic yet highly practical perspective on how customer experience directly impacts brand relevance, conversion, and long-term loyalty.
As Country Lead Finland at Klarna, Annariikka works closely with leading Finnish and global e-commerce merchants as a strategic partner in developing best-in-class online shopping experiences. Her work focuses particularly on payments, brand visibility, traffic growth, and conversion optimization, helping merchants turn customer experience into a measurable competitive advantage.
MARKUS LAURIO
CEO, PAYTRAIL (FI)
Markus Laurio is the CEO of Paytrail, Finland’s leading online payment provider and a key player in the country’s digital commerce ecosystem. With nearly 20 years of experience in ecommerce and the payments industry, combined with 15 years as CFO in international corporations, he brings a rare blend of financial expertise and strategic leadership to the future of digital commerce. He is a member of Nexi’s Nordic Management Team and has served on nearly 30 boards across Europe. As an active investor, he has gained broad insight into how different industries approach growth and transformation.
Markus is also passionate about people — especially how wellbeing, culture, and organizational models drive performance. At Paytrail, he pairs this human-centric leadership with a strong customer focus, helping merchants solve the real payment challenges of scaling across markets.
PJ UTSI
CO-FOUNDER AND CHIEF CREATIVE OFFICER (SE)
As co-founder at Vaimo, a global full-service digital agency, PJ Utsi has been with the company since its inception in the summer of 2008. He serves as Chief Creative Officer, and in that role, he wears many different hats. With over 16 years of experience helping leading brands across retail, manufacturing, luxury, and B2B, PJ works at the intersection of strategy, design, and technology - focused on building future-ready digital ecosystems where experience is everything.
PETRI LATTU
INNOVATION LEAD, SIILI SOLUTIONS (FI)
Petri Lattu is the Innovation Lead at Siili Solutions, where he helps businesses navigate the evolving landscape of artificial intelligence (AI) and digital transformation. With a background in strategic design, technology, and futures thinking, Petri specializes in bridging AI advancements with real-world applications, ensuring organizations maximize their AI potential. At Siili, he plays a key role in bringing in new avenues of growth via shaping companies ready for the Companion Economy, demystifying AI, developing prototypes of future AI-driven organizations, and crafting practical strategies for AI adoption. His expertise lies in identifying meaningful opportunities amid the AI hype and guiding companies toward sustainable, high-impact AI integration.
Beyond his professional work, Petri is being raised by Lumen and Linus, his unruly kids and his brilliant and patient partner.
MODERATOR 2026
NINA RAHKOLA
JOURNALIST, MODERATOR
Nina Rahkola is a seasoned journalist, media professional, and event moderator known for her insightful presence and sharp interviewing skills. With a background in television journalism and current affairs, she has hosted and produced some of Finland’s most-watched current affairs programs, covering topics from politics to global trends.
TICKET CATEGORIES - REGISTER NOW.
(prices excl. VAT 25,5 %)
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that.
You can also ask a group offer from ida.vuorinen@professio.fi – we are happy to help you.
MAIN PARTNERS 2026
PARTNERS 2026
WANT TO BE PART OF SMART COMMERCE 2026?
Contact:
ville.hollstein@professio.fi
+358 044 353 5444