Starting 9 AM EET - Helsinki Time

Starting 8 AM CET - Stockholm, Oslo, Copenhagen Time

​

The agenda will be carried out in English. 

​

8.30 (EET) 

WE OPEN THE DOORS 

 

• Get your badge

• Enjoy some light breakfast

​

9.00 (EET)

LET`S BEGIN! OPENING REMARKS BY OUR MODERATOR

Nina Rahkola, Journalist, Documentarist, tv-host

​

• Introduction for the day

​

​

THEME 1: TECH SYNERGY – UNITING THE COMMERCE ECOSYSTEM 

​

9.10

KEYNOTE

CASE Kellanova (Kellogg):

HOW KELLANOVA IS UNLOCKING NEW CHANNELS BY LAUNCHING ITS OWN ONLINE SHOP

Christoph Sterkel, Head of eCommerce Europe B2B, D2C & Marketplace, Kellanova

​​

• Why should a FMCG company like Kellogg launch their very own online shop?

• What have been the 4 major challenges along the road and how did Kellogg solve them?

• What will come next and how can Kellogg improve their digital touch points?

​

 

9.40

FUTURE-PROOF DIGITAL COMMERCE - How to prepare for personalization at scale
Steven Volders, Global GTM Director - Customer Data, Insights & Activation, Vaimo

​

Discover how the digital commerce landscape is revolutionising & how you can prepare for building personalised customer experiences at scale across the whole customer journey. 

 

• The Winner's Manual: How to prepare and Succeed for Personalization at Scale

• Synergy of tech: the ecosystem required for personalisation at scale

• Upcoming trends further revolutionising digital commerce
   

​

 

10.00​​

CASE INTERVIEW

TRANSFORMING RETAIL: Unveiling Stockmann’s innovative E-commerce business model and seamless marketplace solutions

Juuso Karvonen, Technical Lead, Stockmann​

Johannes Kumpukoski, Sales Director, Paytrail ​

​

​

10.20

Networking Break - enjoy some coffee! 

​

​

10.55

DISCUSSION:

HOW WILL AI CONTINUE TO REVOLUTIONIZE DIGITAL COMMERCE?

Olli Lehtonen, eCommerce Director, Stockmann

Jyri Heinonen, ICT Director, EA & Development, Lassila & Tikanoja

Mari Silvennoinen, eCommerce Director, Verkkokauppa.com

​

AI is a driving force behind innovation and growth also in the e-commerce sector.

​

• What emerging AI technologies and trends will have the most significant impact on the e-commerce landscape in the next five years?

 

• As AI continues to evolve, how might the role of human employees in e-commerce change, and what new skillsets will become increasingly important in the industry?

 

• With the growing emphasis on sustainability and responsible business practices, how might AI be used to reduce the environmental footprint of digital commerce operations now and in the future?

​​​

 

11.25 

HOW TO ENABLE FUTUREPROOF eCOMMERCE​?

Esa Hjerppe. Senior eCommerce Specialist, Ambientia​

Mikko Salmenius, Senior eCommerce Solution Architect​, Ambientia

​​

• Futureproof and modern eCommerce Architecture​

• Product information at heart of eCommerce​

• Steps to futureproof your business​

​

​

THEME 2: ELEVATING EXPERIENCES – FROM CLICKS TO CONNECTIONS 

​

11.45 

KEYNOTE

TECH-INFUSED LOYALTY PROGRAMS - Strategies for building strong consumer connections

Johanna Widomski, Digital Director, Fazer Group

 

Diving into the heart of consumer-centricity, discover how to redefine consumer loyalty today over points and cards.

​

-What is the evolution of loyalty programs for brands?

-How does Fazer deliver consumer and business value through its MyFazer community? Learn the strategies and tactics.

-What capabilities and technologies you need to succeed in building strong consumer connections?

 

​

12.10

Lunch & Networking Break 

​

​

13.25 

STRATEGIES FOR DELIVERING ONLINE REVENUE GROWTH

Fredrik Rönnlund, CEO, Leadoo

​​​

Discover the secrets of unforgettable online customer experiences that lead to remarkable online revenue growth.

​​

•  What are the key strategies that set apart exceptional online customer experiences?

• How can you create a lasting impression and stand out from your competitors?

• What are the most effective techniques for engaging customers online? 

• What are the benefits of personalized experiences, and how can they boost your business?

​

​

​

13.50

THE SPECIAL SAUCE IN LOYALTY

Niko Karhapää, Group Strategy Lead, Vipps MobilePay

      

• Why are loyalty programs important today?

• What are the pain points regarding loyalty programs for consumers and merchants?

• How to address these pain points to improve both consumer satisfaction and ROI?

​

​

​

14.10

PERSONALIZATION IN ACTION: Scalable impact with rapid experimentation​

Eero Martela, Managing Partner, Columbia Road​

 

• Let's look at several real-life concrete examples!

• Defining what personalization means for you is a struggle. 3 steps for doing that! 

• How to get personalisation business impact done with rapid experimentation?

• How the technical foundation grows through experimentation

• How experiments guide you towards the vision

​

​

14.30

Networking Break - enjoy some coffee! 

​

 

THEME 3: GLOBAL COMMERCE ODYSSEY – NAVIGATING INTERNATIONAL WATERS 
 

​

15.05

DICSUSSION:

WHAT ARE THE CHALLENGES AND OPPORTUNITITES OF SELLING PRODUCTS INTERNATIONALLY THROUGH MOBILE APPS AND WEBSITES?   ​

Gertin Schraa, eCommerce & Digital Marketing Business Leader 

Linda Pausio, Marketing and eCommerce Director, Martinex Group

Mervi Sihvonen, Global eCommerce Lead, ABB, Drive Products

​​

• How does mobile commerce differ from traditional e-commerce when it comes to international expansion, and what strategies can help businesses adapt to this mobile-first landscape? 

• What are the key opportunities that mobile apps and websites offer for businesses looking to expand their international reach, and how can they leverage these platforms effectively?

• In what ways does technology, such as AI, machine translation, and localization tools, facilitate cross-border e-commerce help businesses communicate with international customers effectively?

• What strategies can businesses employ to effectively market their products and build brand awareness in international markets through mobile apps and websites, considering the competitive landscape?

​

​

15.35

KEYNOTE

ABT – ALWAYS BE TESTING: Lessons from Cross-Market Experiments and Implementation​

Julia Paulsen, Director of Ecommerce Nordic, Elkjøp Nordic

​​

 

• How to build a Conversion Rate Optimization strategy in matrix organization and how to implement it in the best possible way throughout your local markets?

• What kind of talent you need in the CRO team to make A/B-testing as successful as possible and rock the motto ABT - always be testing?

• Examples of  concrete tests we have done in Elkjøp/Gigantti/Elgiganten that have lifted the CR% and customer experience into the new heights. Steal with pride.

​

​

16.05-16:10

THAT`S A WRAP! REMARKS BY OUR MODERATOR​

Nina Rahkola, Journalist, Documentarist, tv-host

​