Agenda | Smart Commerce 2021 | Helsinki

AGENDA

Conference DAY

8:30  REGISTRATION & BREAKFAST

 

The Better the User Experience, the Better Your Sales 

 

9:00  The Moderator Kick Off

 

9.05    

KEYNOTE 

UX Elements For a Flawless Experience

BRET KINSELLA, CEO, Voicebot.ai

  • Case: journey simplification

  • Humanization: interact with digital products in the way they would typically interact with another human 

  • Voice-based interaction and AR for product visualization

9.35   

KEYNOTE 

Is Social Commerce Smart Commerce? 

KEVIN DEEGAN, TEDx speaker, Head of Consumer Insight, Valio

  • The promise of big data and the power of the insight

  • Social commerce redefining the online buying experience in China

  • Community and trust as drivers of online sales       

9.55    

Real Time Payments - Give Your Customers an Experience They Will Love, Case DNA

JOHANNES KUMPUKOSKI, Sales Director, Paytrail

TIINA RYTKÖNEN, Director of Online Development, DNA  

  • A great consumer experience demands faster information flow

  • Real time payment information reduces typical payment related problems

  • How do Finnish consumers pay in 2020

 

10.15   

The CX Iceberg - Case ST1

LAURI JÄRVENPÄÄ, Head of Development, Lamia

  • What it takes to excel in customer experience? - putting focus on all layers, not just the UI, the tip of the iceberg

  • How to make all the layers efficient?

  • Multiplying the tip of iceberg - design system and unified software frameworks in practice

  • Building a new service is the easiest way to get started but it's not just about tech, the organization has to change as well

 

10:30  BUSINESS MINGLE & COFFEE

 

11:05

Do You Know What Your Customers Want? We Do.

BENNY ÖHMAN, Director, Payment Solutions, Svea

How to ask, improve & deliver

  • Returns and refunds – are they a big deal?

  • Make payments the best part of ecommerce

 

11:25

Rock Your Online Business, Case Tokmanni by Solteq

MINNA RUUSUVUORI, Sales & Marketing Director, Digital Services, Solteq

MARKUS SINISALO, Head of Ecommerce, Tokmanni

  • Tokmanni’s journey on eCommerce road & lessons learned

  • The most critical success factors when boosting online business to serious growth?

  • What’s next – How to keep commerce on track?

11:55

KEYNOTE 

The Death of Commerce (as We Know It)

SÏMON SANEBACK, Co-founder,  Wellstreet

  • Adapting to the ever-changing landscape of disruptive technologies

  • Deep dive in the mobile economy and emerging trends related to mobile and voice

  • How to stay relevant in a competitive industry overtaken by Millenials and Gen Z

 

12:15 TIME FOR LUNCH

 

13:15  

KEYNOTE 

Understanding Amazon Means Winning in the Last Mile

MAREK ROZYCKI, Managing partner, Last Mile Experts

  • Is Amazon keeping you up at night?

  • Are you trying to work out if Amazon is a threat or the biggest thing that could happen to your parcel network or business?

  • Experiences by Amazon VP Logistics Europe view to help postal, parcel, and e-commerce executives understand Amazon ja How Amazonian thinking can help your business work – or compete – with the world’s most successful e-commerce player

13:40

In Online Shopping, the Customer Experience is Everything

JUHA-PEKKA PIRVOLA, Sales Director, Matkahuolto

  • How can you ensure that the delivery perfects the customer experience in your online store?

13:55    

How Smart Data Helps You Increase Sales?

PÄR ÖSTERLUND, Group Director B2C Marketing and KI2 Lead, Bisnode                          

  • Why people-based marketing trumps media-driven marketing?

  • How to be smart with the data you already have?

  • How to connect the online and offline worlds?

  • Customer case example: NetOnNet

14:10   

How Collector is Re-shaping it's Entire Payments-organization to Meet the Future Needs of the E-commerce Market

NICKLAS FOLK, Product Manager Payments, Collector 

  • How the role of payment service providers are changing going forward

  • Challenges that this change is posing on the organization
  • The changes Collector have made, and the results so far

 

14:30   

How Zalando is Bringing the Future of Retail to Life Today: Online and Offline being One by Creating the Next Level Customer Experience

SURBHI MARWAH, Product Specialist in Connected Retail, Zalando 

  • How to combine the online and offline worlds for a better customer journey

  • How to identify all of your marketing channels and determine the best combination to integrate the on & offline worlds
  • The challenge of offering the customer a consistent purchasing experience if it is online or in store

15:00 BUSINESS MINGLE & COFFEE

 

 

 

15:30   

Retailing With a Purpose - A CFO View

DIRK SCHMIDT, Country CFO, IKEA Oy                    

  • Affordability

  • Accessibility

  • Sustainability

 

 

15:45   

KEYNOTE

Is it a Bird? A Plane? Or a Flying Falafel Roll – Drones and the Future of Intelligent Mobility

ARSHIA GRATIOT, Founder and CEO, Third Space Automation

  • Drones are here to disrupt logistics like we've never known

  • Toward a Mobile-Centric Retail Experience 

 

16:10  

KEYNOTE 

The Five Proven Steps to Make Your Own Blue Ocean Shift

ZUNAIRA MUNIR, Founder and Managing Director, Strategize Blue

  • The questions to ask that will help you challenge the assumptions locking you into competitive red oceans

  • How to shift any organization out of a competing mindset and into a creating mindset

 

16:40   COCKTAILS & MINGLE

SMART COMMERCE 2020

PARTNERSHIPS
Tuija Taivainen
+358 40 530 1351
tuija.taivainen@bignordic.com
VENUE
Kattilahalli, Helsinki
Sörnäisten rantatie 22
00540 Helsinki, Finland
PARTNERSHIPS
Heidi Byskata
+358 50 309 1418
heidi.byskata@bignordic.com
TICKETS

Hannu Pikkarainen
+358 504 708 390

hannu.pikkarainen@bignordic.com

INTERNATIONAL PARTICIPANTS & ACCREDITATION
customercare@bignordic.com

Business Insight Group

Kalevankatu 31, 00100 Helsinki
www.bignordic.com

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