AGENDA 2022

JAN 27TH

Starting 9AM CET - Stockholm, Oslo, Copenhagen Time

Starting 10AM EET - Helsinki Time

10.00 (EET)

WELCOME

BUILD, SCALE AND AUTOMATE PROFITABLE eCOMMERCE

10.05

Q-COMMERCE: focus on what changes or what remains constant?

Davide Tararba, Head of Category Management & Growth, Wolt

Sissi Ye, Head of Product Team, Wolt Retail

  • Already on a growth path, Quick Commerce has been accelerating fast during the pandemic

  • Should retail companies put focus on changing trends, or on the factors which remain the same?

  • Showcasing some of the examples of the retail consumer and merchant experience built at Wolt.

 

10.25

CASE NESTE

Better user experience in online payments does not mean less security - you can have both!

Dennis Stolt, Head of Digital Development Neste, Marketing & Services

Joni Rautanen, Chief Operating Officer, Paytrail

  • In 2022, online payments play a more pivotal role in the everyday life of consumers

  • One click -payments serve consumers on the go

  • Case: Neste increased customer satisfaction and card transactions with their Mobile App


 

10.45

Growth Generation in B2B e-Commerce

Kira Sjöberg, Head of Growth Marketing and Analytics, Lamia

  • Lead generation is a complex marriage of sales and marketing and at the core of today's e-business strategy.

  • Digital lead generation includes a holistic view of a visionary strategic approach to both technical as well as contextual elements in the building of structures and entities within that structure, including every line of code and writing.

  • A well-built lead generation machine is at the core of great customer experience.

11.05

KEYNOTE

Customer engagement transformation  - Digital Marketing and eCommerce at Philips

Lindsay Mitchell, Global Director of Customer Engagement and Car, B2B Tribe Lead, Philips

 

11.25

Networking Break

CX & AI AND PERSONALISATION  I Create, Monitor and Track


 

11.40 

How to implement an AI project – from business problem to action

Niina Nykänen, Business Lead, Data & Insight, Ambientia

  • Break the silos. data and analytics calls cooperation in organization

  • More is not more. Choose the data and attributes you need to get answers

  • Bring the data together. it makes data analysis a whole lot easier

 

12.00 

Headless and Composable architecture - Technology hype or business differentiator?

Henrik Feld-Jakobsen, Chief Strategy Officer, Vaimo

  • A commercial view on one of the fastest moving technology trends for digital experience

  • How headless and composable architecture can accelerate your business innovation, or make you fail in the process

  • 5 tips to assess whether it’s a good fit for your business or not

 

12.20 

CASE PEIKKO GROUP

Satu Kannelvirta, Sales Process Manager, PEIKKO GROUP

  • Where is Peikko now in the digital journey

  • Landing on time - Challenges faced on the way

  • Tips to other B2B businesses planning eCommerce

 

 

12.40

KEYNOTE

ALL PERSONALIZED EVERYTHING
Omer Waysman, Director, Global eCommerce & Business Development, Danone

  • New Data Intelligence Drives CX-innovation

  • AI can make the experience more personalized

  • Enhance the customer experience online, on apps and websites

 

13.00

Networking Break

 

END-TO-END CUSTOMER JOURNEY I Trust,  Inclusion and Net Zero Retail

 

13.15

CASE SOK

Improving customer experience in retail to drive business results

Veera Korvenkari, Digital Strategist, SOK

Max Söderholm, Country Manager, Leadfamly

  • Why customer experience is an important metric for marketers

  • How and why gamification makes brands memorable

  • How Sokos use game mechanics to achieve business goals


 

13.30

CASE ROYAL DESIGN

How to make the returns organization as customer-centric as the sales process.

Haider Abo, Head of nShift return, nShift

  • How the scalability of your e-commerce is affected by a poor returns process

  • What consumers actually think about inefficient returns management

  • Returns as a profitability and growth driver

13.45

How to improve online buyer experience and sell more

Ari Nurmi, Country Manager UK, GIOSG

  • The impact of a bad online experience

  • Data shows: better online experience = better sales

  • Best practices for top-notch online experiences: live video, chatbots, and interactive pop-ups

14.00

KEYNOTE

2022 PREDICTIONS - SCALING SEO

Kevin Indig, Director SEO, Shopify

 

14.15 

END OF DAY

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