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AGENDA 28.1.

TOTAL COMMERCE

Turning Digital Shoppers Into Loyal Customers

09:00

WELCOME

09:05

The Times They Are a'Changin

MARI TURHANEN, Senior Manager Solution Engineering CX, ORACLE

 

  • Time as a measure of change 

  • Trends and Thoughts for 2021. 

   

09:25

Successful Strategies and Tactics in an Accelerated World of Digital Commerce

PJ UTSI, Co-Founder & Chief Creative Officer, VAIMO

  • How has customer behaviour changed over the last year?

  • What does this mean to retail and digital commerce?

  • Examples of observations of successful adaptations to this new environment

09:45

Selling to China, the Largest Consumer Market in the World

SHARON GAI, Director of Global Key Accounts, ALIBABA

  • An overview of the major ecommerce players in China

  • Observations of interesting ecommerce mechanisms in China such as livestream, short video, UGC and PGC content

  • How brands from around the world can take advantage of the growing ecommerce landscape in China

10:05

Beyond the Boom - the new normal of Commerce

VILLE VASARAMÄKI, Director Digital Commerce, POSTI GROUP

  • Explosion of e-commerce overnight: what happened?

  • Where are we now and how does the ecom delivery landscape look like in the future?

  • Beyond delivering: the role of logistics in digital commerce.

10:25

NETWORKING BREAK

CX & PERSONALISATION

10:40  

How to Establish Revenue Driven Marketing Functions - Experiences from the Frontlines

JOHANNA KOSKELA, Marketing Automation and Growth Marketing Lead, SOK

HENRIK LAGERCRANTZ, VP, Technical Excellence, ID BBN

  • How to leverage relevant data in marketing

  • The anatomy of a marketing team capable of impacting revenue directly

  • Operational best practices for growth marketing

  • Practical tools and technologies for driving transformations

 

11:00

4+8 Practical Tips for Smart Commerce, Marketing and Customer Service

Marko Saarinen, Practice Lead, AMBIENTIA

Olli Karioja, Senior Consultant, AMBIENTIA

  • Understand what drives buyer’s decision process and what doesn’t.

  • Invest in activation marketing to serve your customers and increase your sales.

  • Activate your customer data and make it an integral part of sales, marketing and customer service.

11:20

"Online" is the New Normal in 2021 - What is Needed to Meet New Customer Expectations?

JOHANNES KUMPUKOSKI, Sales Director, PAYTRAIL

 

  • COVID19 was like a time machine: bringing the predicted future of 5 years from now to now overnight

  • The dream online store – consumer’s wishes for eCommerce in the future

  • TOP 5 Development needs identified by merchants

11:40

Creating a personal and relevant customer experience at scale

SARA SJÖBERG, Head of Customer Engagement, H&M Group

  • Staying close to new customers needs by being agile, iterative and innovative

12:00

LUNCH BREAK

FUTURE OF ECOMMERCE & CHANGED CUSTOMER BEHAVIOUR

12:15

How to Combine Artificial Intelligence and Human Emotion to Create Content at Scale that Connects With the Audience

ROMULO REJON, Former Head of Content Marketing, Telefónica

  • The need for digital content has never been greater, still the budgets and resources to produce it have shrunk. 

  • More than ever, marketers are looking at technology tools to help create, manage, deliver, and scale enterprise content.

12:30

B2B digital sales - 3 levels of designing your digital business

SAANA TURUNEN, Head of Design, LAMIA

  • Basic use cases - What are the basic eCom features needed for efficient digital B2B sales?

  • Advanced use cases - How to sell customised / complex / tailored products and services online?

  • Professional sales use cases - How to ease the work of sales digitally, when eCom is not an option?

12:50

Avoid Shopping Cart Abandonment and Losing at Checkout

BENNY ÖHMAN, Director Payment Solutions, SVEA EKONOMI

  • 80 % of Online Shoppers Won’t Give You a Second Chance

  • The Actual Reasons Why You Get Stood Up

  • A Quick Fix or a Long Lasting Solution?

13:05

Converting Digital Audience to Loyal Customers: The Power of Game Mechanics

MAX SÖDERHOLM, Country Lead, LEADFAMLY

ANDERS FABRICIUS, VP of Commercial Excellence, LEADFAMLY

  • Customer case: how COOP increase loyalty across Europe in a highly competitive market

  • New ways of gathering data permissions to empower your decision-making

  • Omnichannel strategy: drive traffic to your stores, both online and in-person with game mechanics

13:20

Speed Up Your Data-Driven Maturity

Rikard Candell, Group Director Analytics, BISNODE

  • What being data-driven is about & why you should care

  • What you need to do to accelerate your data-driven agenda

  • Concrete examples on how using data & analytics can give you a competitive edge

13:35

Digital Flywheel for Retail

ALBERT CHAN, Head of Industry for eCommerce and Retail, GOOGLE

  • How customer behaviour has changed

  • What retailers can do to create their own digital transformation flywheel

13:50

END OF DAY

DEEP DIVE SESSIONS (in Finnish)

10:30-11:00

Miten hyödyntää digitaalisia kyvykkyyksiä perinteisessä B2B myyntityössä?

Suvi Kankaanpää, Service Designer, LAMIA

Anna Vesterinen, Business Development Executive, LAMIA

  • Miten helpottaa myyntiorganisaation työtä digitaalisilla / ecommerce-työkaluilla?

  • Miten nykyinen verkkokauppa saadaan tukemaan myyjien työtä?

  • Käytännönläheinen workshop-keskustelu, pohjana digitaalisen myynnin moderni konsepti

  • Deep dive -sessio on tarkoitettu B2B myynnin parissa työskenteleville.

10:30-11:00 ORACLE

11:15-11:45 

Nopeasti kehittyvä ja muuttuva verkkokauppa

Maurus Puttonen, Digital Strategy Consultant, VAIMO

Digitaalinen liiketoiminta kehittyy ja muuttuu vauhdilla ja yritysten tulisi pysyä muutoksessa mukana menestyäkseen. Miten digitalisoit liiketoimintasi ja palvelet asiakkaitasi parhaalla tavalla?

 

12:30-13:00

Asiakasrajapinta kilpailuetutekijänä vähittäiskaupassa

Erkka Sarnola, Kehitysjohtaja, CARLSON

Marko Saarinen, Liiketoimintajohtaja, AMBIENTIA

Asiakasdatan tehokas kerääminen, hyödyntäminen ja aktivointi, uudet palvelukonseptit, tekoälyä ja koneoppimista hyödyntävät teknologiaratkaisut sekä ainutlaatuisten asiakaskohtaamisten taustalla olevien "mahdollistajien" huomiointi virittävät vähittäiskaupan asiakaskokemuksen täysin uudelle tasolle. Tule kuulemaan, mitä näistä mahdollisuuksiasta ja ilmiöistä pitäisi ajatella ja minkälaisia suunnitelmia asiantuntevasta palvelustaan tunnetulla vähittäis- ja tukkukaupan yritys Carlsonilla on niiden suhteen.

13:15-13:45 

Mikä on hyvän tuotetiedonhallinnan merkitys digitaalisessa liiketoiminnassa?

Henri Hauhia, PIM Consultant, VAIMO

Miten hallinnoit tehokkaasti monikanavaista tuotetietoa, lisäät myyntiä ja perustelet hyvän tuotetiedonhallinnan hyödyt johdolle?

13:15-13:45 ​(in English)

A recipe for a successful eCommerce

Antti Viita, Technical Account Manager, LIANA Technologies

No matter if you are a fresh or more experienced merchant, the key to a successful eCommerce is clever marketing that drives traffic to your store and turns visits into conversions. Join Liana Technologies' presentation to hear our latest marketing tips and advanced techniques for increasing the conversion rate of your webshop.

SMART COMMERCE 2020

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