Agenda | Smart Commerce 2020 | Helsinki

AGENDA

Conference DAY

8:30  REGISTRATION & BREAKFAST

 

The Better the User Experience, the Better Your Sales 

 

9:00  The Moderator Kick Off

 

9.05    

KEYNOTE 

UX Elements For A Flawless Experience

BRET KINSELLA, CEO, Voicebot.ai

  • Case: journey simplification

  • Humanization: interact with digital products in the way they would typically interact with another human 

  • Voice-based interaction and AR for product visualization

9.35   

KEYNOTE 

On-site Personalization and Customer Engagement 

KEVIN DEEGAN, TEDx speaker, Head of Consumer Insight, Valio

  • Increased conversations with the customers

  • Personalized products

  • Data will redefine personalized customer experiences       

9.55    

Mobile: The Future Of Brick-And-Mortar Retail

  • Connecting the digital infrastructures of the customer and the store with unique up-to-date shopping experience

  • Just walk out technology: powering intelligent environments through edge and cloud computing 

  • Scan to try before you buy - convenient and more appealing ways to pay

 

10.05   

The CX Iceberg - Case ST1

LAURI JÄRVENPÄÄ, Head of Development, Lamia

  • What it takes to excel in customer experience? - putting focus on all layers, not just the UI, the tip of the iceberg

  • How to make all the layers efficient?

  • Multiplying the tip of iceberg - design system and unified software frameworks in practice

  • Building a new service is the easiest way to get started but it's not just about tech, the organization has to change as well

 

10:20  BUSINESS MINGLE & COFFEE

 

11:00

Do you know what your customers want? We do.

BENNY ÖHMAN, Director, Payment Solutions, Svea Ekonomi Finland

PATRIK EKMAN, CXO, Payment Solutions, Svea Ekonomi Finland

  • How to ask, improve & deliver

  • Returns and refunds – are they a big deal?

  • Make payments the best part of ecommerce

 

11.20

Rock Your Online Business, Case Tokmanni by Solteq

MINNA RUUSUVUORI, Sales & Marketing Director, Digital Services, Solteq

MARKUS SINISALO, Head of Ecommerce, Tokmanni

  • Tokmanni’s journey on eCommerce road & lessons learned

  • The most critical success factors when boosting online business to serious growth?

  • What’s next – How to keep commerce on track?

11:50

KEYNOTE 

Connecting the Fashion Ecosystem: Closing the Gap Between Offline and Online Channels: How Zalando is Creating the Next-level Customer Experience Across all Channels to Provide Meaningful Engagement and Increase Conversions

DAVID HEJGAARD, Commercial Head of Nordics, Zalando

  • How to combine the online and offline worlds for a better customer journey

  • How to identify all of your marketing channels and determine the best combination to integrate the on & offline worlds

  • The challenge of offering the customer a consistent purchasing experience if it is online or in store

 

12:15 TIME FOR LUNCH

 

13:25  

KEYNOTE 

Understanding Amazon Means Winning in the Last Mile

MAREK ROZYCKI, Managing partner, Last Mile Expert

  • Serving an increasingly demanding and global customer base - demands to future supply chain management

  • Fast lead times and reability of delivery: conquering the last mile

13:55

Optimizing Inventory and Processes to Make Such Personalization Cost-effective and Profitable

  • More Frequent Interactions with Customers During Product customization and Delivery

  • The Rise of “Physical Internet” and Visibility

  • Expectations vs. Reality: The Future of Consumer 3D Printing

14:15    

Contextual and Programmatic Advertising                         

  • Datasets to decide the target audience to the right ad at the right moment

  • Videos, AI powered context advertisements that easily blend with the content

  • Google ranking factors: getting your shop to the top

14:35  

Everyone Believes in E-Commerce Growth for B2B Companies – but Nobody is Willing to Take the Lead

NICKLAS FOLK, Product Manager B2B Payment, Collector 

  • Why does only one out of four wholesale companies offer e-commerce today?   

  • Necessary requirement for online sales between companies to accelerate

  • Opportunities and threats exist for the Swedish business community when purchasing behavior changes     

 

14:55 BUSINESS MINGLE & COFFEE

15:15   

The Physical vs Online Debate: Multichannel Selling and Optimizing

  • ROPO effect statistics and 5 ways to increase sales

  • Process flow: lean PIM in multi-channel integration 

  • Invest in live chat, speak your customers language, personalize your automated responses

 

15:35    

Retailing With a Purpose - A CFO View

DIRK SCHMIDT, Country CFO, IKEA Oy                    

  • Affordability

  • Accessibility

  • Sustainability

 

 

15:50  

KEYNOTE

Is it a Bird? A Plane? Or a Flying Falafel Roll – Drones and the Future of Intelligent Mobility

ARSHIA GRATIOT, Founder and CEO, Third Space Automation

  • Drones are here to disrupt logistics like we've never known

  • Toward a Mobile-Centric Retail Experience 

 

16:15  

KEYNOTE 

The Five Proven Steps to Make Your Own Blue Ocean Shift

ZUNAIRA MUNIR, Founder and Managing Director, Strategize Blue

  • The questions to ask that will help you challenge the assumptions locking you into competitive red oceans

  • How to shift any organization out of a competing mindset and into a creating mindset

 

16:45   COCKTAILS & MINGLE

SMART COMMERCE 2020

PARTNERSHIPS
Tuija Taivainen
+358 40 530 1351
tuija.taivainen@bignordic.com
VENUE
Kattilahalli, Helsinki
Sörnäisten rantatie 22
00540 Helsinki, Finland
PARTNERSHIPS
Heidi Byskata
+358 50 309 1418
heidi.byskata@bignordic.com
TICKETS
Yasmin Kallava
+358 504 707 702
yasmin.kallava@bignordic.com
INTERNATIONAL PARTICIPANTS & ACCREDITATION
customercare@bignordic.com

Business Insight Group

Kalevankatu 31, 00100 Helsinki
www.bignordic.com

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