Starting 9 AM EET - Helsinki Time

Starting 8 AM CET - Stockholm, Oslo, Copenhagen Time

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The agenda will be carried out in English. 

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8.00 (EET) 

WE OPEN THE DOORS 

 

Get your badge, enjoy some light breakfast and mingle! 

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9.00 (EET)

LET`S BEGIN! OPENING REMARKS BY OUR MODERATOR

Nina Rahkola

 

​Introduction for the day​​

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9.10

KEYNOTE

INTELLIGENT COMMERCE IN THE AGE OF AI     

TBA

 

Leadership, change, and value creation in the AI era. 

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9.45

INVISIBLE AI - HOW AUTOMATION IS QUIETLY RESHAPING THE BACK END OF COMMERCE
TBA

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• Where is AI already driving automation behind the scenes – and why don’t we talk about it more?

• Which parts of the commerce stack benefit most from AI-driven optimization today?

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10.10

Networking Break - enjoy some coffee and network!

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10.45

COMMERCE IN THE AGE OF AGENTS

TBA

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• How will AI-powered agents change the way consumers discover and purchase products?

• What strategic moves should commerce leaders make today to prepare for an AI-driven shift in customer behavior?

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11.10

THE ALGORITHM IS YOUR NEW STORE MANAGER – ARE YOU IN CONTROL?

TBA

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• How can businesses ensure that algorithms are aligned with brand values?

• What are the risks of over-relying on AI-driven automation — and how can businesses stay in control?

• Can algorithmic decision-making become a competitive advantage — or is it just the new standard?

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11.35

Lunch & Networking Break ​​​

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12.35

KEYNOTE

SCALING CIRCULAR COMMERCE WITH AI & DATA

Martin Roulund Jakobsen, Head of Ecommerce, Marketing & Digital, GreenMind A/S (DK)​

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• Turning Ideas into Prototypes: How we identified a high-impact use case for AI, and rapidly moved from concept to MVP with measurable business results.

• Agile Governance in Action: How we structured the project with clear ownership, cross-functional collaboration, and agile validation to ensure speed, scalability, and compliance.

• Driving Adoption and Measuring Value: How we’re ensuring real-world usage, tracking performance, and iterating on the solution — including early signals of its broader business impact.

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13.00

THE COST OF CONVENIENCE – CAN SAME-DAY DELIVERY EVER BE SUSTAINABLE?

TBA​​​

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• What do recent customer insights tell us — are people really prioritizing speed, or is flexibility and transparency becoming more valuable?

• What innovations in logistics and local fulfillment are helping close the gap between speed and sustainability?

• How should brands communicate the environmental impact of delivery options without overwhelming or alienating customers?​​

 

 

 

13.25

Networking Break - enjoy some coffee and network!

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14.00

SCALING COMMERCE ACROSS MARKETS AND PLATFORMS​

TBA

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• What are the real challenges of scaling a B2C commerce strategy across diverse regions — and how do you stay locally relevant while thinking globally?

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14.30

KEYNOTE

SIGNALS FROM THE FUTURE – 5 SHIFTS THAT WILL SHAPE THE NEXT DECADE OF COMMERCE​

Jeremy Schwartz, Former CEO OF Pandora, The Body Shop & L’oreal UK​​​​​

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15.00-15:05

MODERATOR WRAP UP​

Nina Rahkola

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15.05 

MUSIC & MINGLE

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16.00

EVENT ENDS & THANK YOU! 

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