Starting 9AM CET - Stockholm, Oslo, Copenhagen Time

Starting 10AM EET - Helsinki Time

​

10.00 (EET)

​

OPENING REMARKS BY PETER NYMAN, MODERATOR

​

THE RACE FOR INNOVATION & TECHNOLOGY- AI, AR/VR 

​

10.05

KEYNOTE

DEEP DIVE TO METAVERSE COMMERCE 2023

Rafael García Roldán, Senior Project Manager Metaverse, Hugo Boss

​

• Virtual Reality and Augmented Reality

• Virtual worlds: From experience to commerce

• Avatars: Our identity in 3D environments

• The importance of digital goods and NFT technologies

​

 

10.25

WHAT ARE 5 PROFESSIONAL STEPS FOR MARKETPLACES AND FMCG VENDORS TO MONITIZE PRODUCT MATCHING TECHNOLOGY

Nikita Mikhailov, CEO, GetRealPrice
 

• What is product matching and mathcing types?

• What is the pick-up rate between different web-shops and marketplaces?

• How does Analog-product mathcing assist Nestle (CIS and EA/EU region) and Danone (MENA region) management to control price corridors for competitive products in all countries with online sales of their products?

​

 

10.45​​

FUTURE OF PERFORMANCE MARKETING

Matti Kojo, Chief Operating Officer, Arvo Partners Oy

​

• Half of the companies are underinvesting almost 52% in marketing compared to optimal levels - why? 

•  You can't make it optimizing single channels anymore

• AI will level the marketing playing field, how can you differentiate from the competition?

• Measurement for the win - easier said than done! 

​

​

11.05

KEYNOTE

DATA PROTECTION IN A CLOUD AGE

Olof Granberg, Director of Data and Advanced Technology, ICA Gruppen

​

We are operating in a world where customer expectations are higher than ever. They expect you to be fast, relevant and to know your customers. At the same time the regulations we have are getting tougher and tougher, especially after the Schrems verdicts. I will talk about how to address the privacy factors using Data-near protection and

 

• What measures you need to take in order to deliver a relevant experience while at the same time maintaining your customers privacy

​​

​​

11.25

Networking Break

​

A SEAMLESS SHOPPING EXPERIENCE  

 

11.40 

IT’S TIME FOR A CUSTOMER-CENTRIC MOVEMENT IN B2B COMPANIES

Henrik Feld-Jakobsen, Chief Strategy Officer, Vaimo

​

• The non-fluffy definition of Customer Centricity

• The Customer-Centric transformation: 5 key phases

• Taking the first steps towards a Customer-Centric future

​

​

12.00 

CASE Kronans Apotek

HOW TO STAND OUT FROM YOUR COMPETITORS IN THE DIGITAL SPHERE 

Sofia Correnti, PR & Communications Manager, Giosg 

Lina Hasic, eCommerce Director, Kronans Apotek

​​

• Kronans Apotek seamless customer journey

• How Kronans are utilizing chat and soon one-to-one Live Shopping

 

​

12.20 

CREATE A SEAMLESS CHECKOUT EXPERIENCE – B2B VIEW

Johannes Kumpukoski, Sales Director, Paytrail

​

What are the findings behind the extensive B2B e-commerce and payments market research that was carried out by Paytrail? Johannes will present the results and discuss: 

 

• The size of the B2B e-commerce market and what are the most common industries

• B2B e-commerce customer experience and "consumer taste"

• The challenges of B2B e-commerce payment with traditional B2B payment methods

• Business buyer profiles and preferred payment methods

 

 

 12.40

TWO SIMPLE FORMULAS TO DIGITAL B2B YOU SHOULD UNDERSTAND

Sacha Helfenstein, Director Advisory, Solteq Data & Commerce

​

• B2B > B2C: B2B deserves a bigger picture and ambition.

• B2B > B2B eShop: Commerce seems everything; still not everything is just commerce

​​

 

13.00

Networking Break

​

​

13.20

WHAT'S IN STORE FOR ONLINE RETAILERS IN 2023?​

Mats Fischerström, Strategic e-Commerce Expert, nShift

Axel Lindgren, Strategic e-commerce Expert, nShift​

​

• What’s going on with the recession?

•  How will consumers react when budgets are tighter? And what does that mean for e-commerce?

​

Looking at ecommerce and shipping data for Nordic consumers, Mats and Axel predicts how consumer behaviour will change in 2023 and how retailers can use that knowledge to maximize revenue and minimize the impact of recession.

​

 

ADAPT AND BE ACCOUNTABLE - Transparency, flexibility 
 

13.40

CASE OOMI ENERGIA

THE POWER OF ENGAGING YOUR AUDIENCE 

Max Söderholm, Country Manager, Playable​

​​

• 4 x more time spent with your content if you make it playable

• Focused time with your brand. Play is the key to win the place as first screen 

• CASE Oomi Energia: How increased time spent with brand turned into increased sales and awareness

​

​

14.00

HOW TRUST AND USER PREFERENCE GO HAND IN HAND ​

Felipe Iregui, Global Director of Platform Partnerships, Usercentrics

​

• Focus on the right privacy andd data collection strategy

• The user and user experience of a platform stands in the limelight

•  The consept of trust can be a large benefition factor

​

This presentation will focus on common challenges, possibilities and opportunities that can be explored to accelerate digital growth that can be brought on through customer-centric, data-centric, brand-centric, and experience-driven models.

​

​

14.15 

EXTENDED STORES AND MARETPLACE INTEGRATION

William Rose, Chief Technology Officer,  Unbound Group, Hotter Shoes

​

14.30

KEYNOTE

AN E-COMMERCE SUCCESS STORY AND WHAT YOU CAN LEARN FROM IT

Timo Raab, Global eCommerce Director,  L’Oréal

​

​

14.50

END OF DAY​

REMARKS BY PETER NYMAN, MODERATOR

​