Starting 9 AM EET - Helsinki Time

Starting 8 AM CET - Stockholm, Oslo, Copenhagen Time

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The agenda will be carried out in English. 

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8.30 (EET) 

WE OPEN THE DOORS 

 

• Get your badge

• Enjoy some light breakfast

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9.00 (EET)

LET`S BEGIN! OPENING REMARKS BY OUR MODERATOR

Jesse Kamras, tv-host

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• Introduction for the day​​

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9.05

KEYNOTE

BEYOND THE HORIZON -  Ecommerce Trends Paving the Future of Customer-Centric Commerce 

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9.35

CONVENIENCE REDEFINED - Streamlining the customer journey
PJ Utsi, Co-Founder & Chief Creative Officer, VAIMO (SE) 

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• What are the best practices for creating a seamless omnichannel experience that bridges online and offline interactions?                     

• What are the latest technological advancements that are reshaping convenience in eCommerce?

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10.00​​

REVOLUTIONIZING CONTENT CREATION FOR ECOMMERCE

Jyrki Vuorinen, Head of Technology, Oikio (FI) ​

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​In today’s fast-paced digital world, ecommerce success hinges on delivering high-quality, brand-aligned content that engages customers and drives conversions. We’ll dive into how companies are overcoming content challenges and transforming their digital presence—without sacrificing quality or brand integrity.

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• Harness AI for Content Innovation

• Generate premium, fact-based content that aligns with your brand

• Overcome time and resource limitations without compromising quality

• Produce SEO-friendly, multilingual content that truly engages your customers

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10.20

Networking Break - enjoy some coffee and network!

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10.50

DISCUSSION:

AR, VR, 3D AND THE FUTURE OF CUSTOMER INTERACTION

Tiina Vuorio, Head of Unit, Helsinki XR Center (FI)​

Veera Korvenkari, Digital Strategist and Digital Marketing Lead at Sokos, SOK (FI)

Jarkko Leppälahti, CEO, VividWorks (FI) 

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• How are AR and VR currently being used to enhance customer engagement in both B2C and B2B sectors? Are there any industries where you think these technologies will make the biggest impact?

• What are the key challenges businesses face when integrating AR and VR into their customer experience strategies? How can these be overcome?

• How can smaller or resource-constrained businesses leverage AR and VR to enhance their customer engagement without breaking the bank?

• How do AR and VR impact the decision-making process of customers? Are there measurable improvements in conversion rates, customer loyalty, or overall - engagement?

• How do you envision the role of physical retail spaces changing? Will AR/VR fully replace certain in-person interactions?

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11.15

NAVIGATING THE NEXT WAVE - Essential Trends Driving the Evolution of E-commerce

Johannes Kumpukoski, Sales Director, Paytrail (FI)

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• Insights from our new 2025 Ecommerce Trends – report! 

• Evolving Customer Loyalty in a Budget-Conscious Market

• Data is the Key Asset for Sustainable Growth

• Adapting to an AI-Driven and Sustainable Future

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11.35

AI-DRIVEN ECOMMERCE

TBA​​​

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11.55 

INTERVIEW

CONTENT THAT CONVERTS - BUILDING B2B RELATIONSHIPS ON LINKEDIN

Rita Kerola, CCO, Professio Group (FI)

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This interview addresses a critical part of the ecommerce ecosystem—how businesses build relationships, market effectively, and drive conversions in a digital-first environment

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• How can LinkedIn content be strategically personalized to engage decision-makers and build meaningful B2B relationships?

• What are the most effective content formats and strategies on LinkedIn for driving business growth in the B2B sector?

• What advanced LinkedIn tools can B2B businesses use to maximize their outreach and content impact?

• What upcoming trends or shifts on LinkedIn should C-level leaders prepare for to maintain a competitive edge?

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12.05

Lunch & Networking Break ​​​

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13.10 

ENHANCING ACCOUNT-TO-ACCOUNT PAYMENT SECURITY WITH MACHINE LEARNING

TBA

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•  Insighs into AI-based machine learning models that enhance the accuracy and speed of identifying fraudulent activities

• What does the advancements in AI-driven fraud detection mean for the future of A2A payments, global adoption, and evolving threats?

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13.30

BUILDING TRUST -  Enhancing cyber resilience and consumer confidence

TBA

      

• What role does transparency play in fostering consumer trust, and how can businesses communicate their cybersecurity efforts effectively?

• How can businesses balance the need for strong security measures with seamless user experiences?

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13.50

SECURING DIGITAL PAYMENTS -  Safe and seamless transactions

​TBA​

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• What are the latest advancements in digital payment security technologies?

• How can businesses secure cross-border transactions and address the unique challenges they present?

• What are the key considerations for securing digital wallets and contactless payment methods?

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14.10

Networking Break - enjoy some coffee and network!

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14.40

PREPARING FOR CYBER THREATS AND SECURING THE FUTURE OF ECOMMERCE ​

TBA

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In a world of rising cyber threats, ecommerce businesses face increasing risks to their operations and customer trust.

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• What are the most common cyber threats facing ecommerce businesses today, and how have they evolved recently?

• What practical steps can businesses take to strengthen their defenses and respond effectively to cyberattacks?

• How will advancements in cybersecurity shape the future of ecommerce, and what trends should businesses prepare for?

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15.05

KEYNOTE

NAVIGATING TOMORROW'S AI WONDERLAND​

Linda Johansson, CEO, Futurist Digital Solutions, Swedish Metaverse Institution (SE)

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How AI transforms our digital commerce into Immersive commerce. 

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15.30-15:35

THAT`S A WRAP! REMARKS BY OUR MODERATOR​

Jesse Kamras, tv-host

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