
AGENDA 2025
FEB 5TH, 2025
Starting 9 AM EET - Helsinki Time
Starting 8 AM CET - Stockholm, Oslo, Copenhagen Time
​
The agenda will be carried out in English.
​
8.30 (EET)
WE OPEN THE DOORS
-
Get your badge
-
Enjoy some light breakfast
​
9.00 (EET)
LET`S BEGIN! OPENING REMARKS BY OUR MODERATOR
Jesse Kamras, tv-host
​
-
Introduction for the day​​
​​
​
9.05
KEYNOTE
ECOMMERCE TRENDS PAVING THE FUTURE OF CUSTOMER-CENTRIC COMMERCE
Arhi Kivilahti, Founder, ADA Insights
​​​​​
9.35
CONVENIENCE REDEFINED - Streamlining the customer journey
PJ Utsi, Co-Founder & Chief Creative Officer, VAIMO (SE)
​
-
What are the best practices for creating a seamless omnichannel experience that bridges online and offline interactions?
-
What are the latest technological advancements that are reshaping convenience in eCommerce?
​
10.00​​
REVOLUTIONIZING CONTENT CREATION FOR ECOMMERCE
Jyri Vuorinen, Chief Development & Technology Officer, Oikio (FI) ​
​​
​In today’s fast-paced digital world, ecommerce success hinges on delivering high-quality, brand-aligned content that engages customers and drives conversions. We’ll dive into how companies are overcoming content challenges and transforming their digital presence—without sacrificing quality or brand integrity.
​​
-
Harness AI for Content Innovation
-
Generate premium, fact-based content that aligns with your brand
-
Overcome time and resource limitations without compromising quality
-
Produce SEO-friendly, multilingual content that truly engages your customers
​
​
10.20
Networking Break - enjoy some coffee and network!
​
​
10.50
DISCUSSION:
AR, VR, 3D AND THE FUTURE OF CUSTOMER INTERACTION
Tiina Vuorio, Head of Unit, Helsinki XR Center (FI)​
Veera Korvenkari, Digital Strategist and Digital Marketing Lead at Sokos, SOK (FI)
Jarkko Leppälahti, CEO, VividWorks (FI)
​​​
-
AR, VR, 3D…XR. Please explain to us what XR is and how all this goes together?
-
How is XR currently being used to enhance customer engagement in both B2C and B2B sectors? Are there any industries where you think AR, VR, 3D technologies will make the biggest impact?
-
What are the key challenges businesses face when integrating XR into their customer experience strategies? How can these be overcome?
-
How can SME leverage AR to enhance their customer engagement without breaking the bank? How expensive is it today?
-
Do you have examples of how AR impacts the decision-making process of customers?
-
How do you envision the future of XR in commerce?
​​​
11.15
NAVIGATING THE NEXT WAVE - Essential Trends Driving the Evolution of E-commerce
Johannes Kumpukoski, Sales Director, Paytrail (FI)
​​​​​
-
Insights from our new 2025 Ecommerce Trends – report!
-
Evolving Customer Loyalty in a Budget-Conscious Market
-
Data is the Key Asset for Sustainable Growth
-
Adapting to an AI-Driven and Sustainable Future
​​
​
11.40
HUMANS WITH AI AGENTS DRIVE COMMERCE SUCCESS
James Semple, Product Management Director, Salesforce (UK) ​​​
​​​
Today's customers demand more than just seamless transactions — they expect personalized and engaging experiences, powered by data. What is the future of commerce and how can businesses balance these elements to create a winning strategy for digital commerce?
​
-
What role do AI-powered agents play as digital labor in delivering personalization at scale using real-time data?
-
How will Salesforce customers unlock AI with Agentforce for Commerce?
-
How to unlock revenue opportunities by blending human insight with automated touchpoints at every step of the customer journey?
-
Why are companies choosing a composable path, which introduces more complexity? How composable storefronts offload a lot of that burden so your teams can focus on innovation and operations?
​​​
​
12.05
Lunch & Networking Break ​​​
​
​
13.10
INTERVIEW
CONTENT THAT CONVERTS - BUILDING B2B RELATIONSHIPS ON LINKEDIN
Rita Kerola, CCO, Professio Group (FI)
​
This interview addresses a critical part of the ecommerce ecosystem—how businesses build relationships, market effectively, and drive conversions in a digital-first environment
​​
-
How can LinkedIn content be strategically personalized to engage decision-makers and build meaningful B2B relationships?
-
What are the most effective content formats and strategies on LinkedIn for driving business growth in the B2B sector?
-
What advanced LinkedIn tools can B2B businesses use to maximize their outreach and content impact?
-
What upcoming trends or shifts on LinkedIn should C-level leaders prepare for to maintain a competitive edge?
​​
​
​
13.30
REVOLUTIONIZING eCOMMERCE - US Insights for Nordic Innovators
Beth Shero, CEO & Co-Founder, Shero Commerce (US)
​​​
Discover proven eCommerce strategies from the US market to help Nordic businesses scale, innovate, and thrive in 2025.
​
-
Learn how Shopify Plus empowers businesses to tackle both B2B and B2C challenges with efficiency and measurable ROI.
-
Be inspired by real-world success stories of companies that achieved transformative growth through re-platforming and innovative approaches, and take away actionable insights to fuel your success.
​
​
​
13.50
INNOVATING PAYMENTS TO SECURE THE FUTURE OF DIGITAL COMMERCE
​Annariikka Kähönen, Country Lead Finland, Klarna​​​
​
-
The seamless and embedded payment experience - how are people paying today and in the future?
-
The ever important focus on security and trust
-
Deriving value via payments orchestration
14.10
Networking Break - enjoy some coffee and network!
​
​
14.40
PREPARING FOR CYBER THREATS AND SECURING THE FUTURE OF ECOMMERCE ​
Helinä Turunen, Senior Specialist, National Cyber Security Centre, Traficom (FI)
​​​​​​
In a world of rising cyber threats, ecommerce businesses face increasing risks to their operations and customer trust.
​
-
What are the most common cyber threats facing ecommerce businesses today, and how have they evolved recently?
-
What practical steps can businesses take to strengthen their defenses and respond effectively to cyberattacks?
-
How will advancements in cybersecurity shape the future of ecommerce, and what trends should businesses prepare for?
​​
​
15.05
KEYNOTE
NAVIGATING TOMORROW'S AI WONDERLAND​
Linda Johansson, CEO, Futurist Digital Solutions, Swedish Metaverse Institution (SE)
​​​
How AI transforms our digital commerce into Immersive commerce.
​​
​
​
15.30-15:35
THAT`S A WRAP! REMARKS BY OUR MODERATOR​
Jesse Kamras, tv-host
​