Starting 9 AM EET - Helsinki Time

Starting 8 AM CET - Stockholm, Oslo, Copenhagen Time

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The agenda will be carried out in English. 

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8.00 (EET) 

WE OPEN THE DOORS 

 

Get your badge, enjoy some light breakfast and mingle! 

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9.00 (EET)

LET`S BEGIN! OPENING REMARKS BY OUR MODERATOR

Nina Rahkola, Moderator

 

• ​Introduction for the day​​

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9.10

KEYNOTE

INTELLIGENT COMMERCE IN THE AGE OF AI  

Hariss Amin, Global Head of AI & CX Digital Products at E-commerce, Hunter Douglas (UK)

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• How AI is reshaping daily work in commerce through automation and operational efficiency.

• How AI enhances complex customer journeys — from configuration and personalization to post-purchase service.

• Case examples of how AI supports product discovery, customer support and faster issue resolution.

• What commerce leaders must redesign today to blend physical products, digital experiences and AI-driven interactions.

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9.45

WHAT HAPPENS WHEN CUSTOMER INTENT IS SHAPED BY AI AGENTS, NOT BY BRANDS
Petri Lattu, Innovation Lead, Siili Solutions (FI)​​​​

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• Why agentic commerce isn’t the full story — and what’s truly transformative

• How the Companion Economy changes how customers discover, evaluate, and select brands

• Why it is crucial to own the relationship layer — not just the funnel

• What leaders must do today to avoid losing access to customers as ecosystems and intermediaries expand

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10.10

Networking Break - enjoy some coffee and network!

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10.45

EVERYTHING IS NOT AI                          

PJ Utsi, Co-Founder and Chief Creative Officer, VAIMO (SE)            

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As retail becomes increasingly driven by AI, many brands are rushing toward avatars, 3D, and AR experiences to simulate human interaction. This session challenges that hype, arguing that the more synthetic the digital world becomes, the stronger the demand for real content, real experiences, and human connection. AI should remove friction - not replace humanity.​​
 

 

11.10

LOCAL PAYMENT PREFERENCES DECIDE YOUR GLOBAL SUCCESS 

Markus Laurio, CEO, Paytrail (FI)

Annariikka Kähönen, Country Lead Finland, Klarna (FI)

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• Why international growth strategies often break down at the very last step – and how payment friction silently erodes conversion, revenue, and trust across borders.

• Payments are not just a technical detail – how local checkout preferences shape success across Europe.

• What changes when local payments are no longer a barrier: how merchants can unlock cross-border growth without heavier marketing spend or complex integrations

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11.35

Lunch & Networking Break ​​​

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12.35

KEYNOTE

SCALING CIRCULAR COMMERCE WITH AI & DATA

Martin Roulund Jakobsen, Head of Ecommerce, Marketing & Digital, GreenMind A/S (DK)​

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• Turning Ideas into Prototypes: How we identified a high-impact use case for AI, and rapidly moved from concept to MVP with measurable business results.

• Agile Governance in Action: How we structured the project with clear ownership, cross-functional collaboration, and agile validation to ensure speed, scalability, and compliance.

• Driving Adoption and Measuring Value: How we’re ensuring real-world usage, tracking performance, and iterating on the solution — including early signals of its broader business impact.

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13.00

TURNING CUSTOMER BEHAVIOR INTO SMARTER BUYING EXPERIENCES

Samu Hurskainen, eCommerce Lead, Väre & Owner of Northern Polar Experience (FI)​​​​​

 

 

 

13.25

Networking Break - enjoy some coffee and network!

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14.00

THE NORDICS AS GROUND ZERO FOR AGENTIC COMMERCE​

Niko Karhapää, Strategy Execution Lead, Vipps MobilePay (FI)

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• What the first wave of agentic commerce looks like in the Nordic markets — and why the region is ahead?

• What Vipps MobilePay has learned from launching a shopping assistant to 4 million users

• How will the shopping journey change and what role can wallets and payment service providers play in the new paradigm?

• What new opportunities agentic commerce unlocks for Finnish merchants and partners?

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14.25

KEYNOTE

FORTUNE FAVOURS THE BRAVE - A CEOs TOOL KIT TO EXPORT PROFITABLY, SMARTLY WORLDWIDE​

Jeremy Schwartz, Former CEO OF Pandora, The Body Shop & L’oreal UK (UK)​​​​​

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• How to overcome organisational fear and build the courage, ambition and capabilities required to scale internationally

• Why Finnish companies must think globally

• How CEOs can use AI to identify high-potential markets

• Real-world lessons from global brands on picking winning countries, partnering with high-performing locals and powering teams for rapid, profitable expansion

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15.00-15:05

MODERATOR WRAP UP​

Nina Rahkola

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15.05 

MUSIC & MINGLE

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16.00

EVENT ENDS & THANK YOU! 

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