FEB 1ST, 2023
Starting 9AM CET - Stockholm, Oslo, Copenhagen Time
Starting 10AM EET - Helsinki Time
OPENING REMARKS BY PETER NYMAN, MODERATOR
THE RACE FOR INNOVATION & TECHNOLOGY- AI, AR/VR
DEEP DIVE TO METAVERSE COMMERCE 2023
Rafael García Roldán, Senior Project Manager Metaverse, Hugo Boss
Virtual Reality and Augmented Reality
Virtual worlds: From experience to commerce
Avatars: Our identity in 3D environments
The importance of digital goods and NFT technologies
WHAT ARE 5 PROFESSIONAL STEPS FOR MARKETPLACES AND FMCG VENDORS TO MONITIZE PRODUCT MATCHING TECHNOLOGY
Nikita Mikhailov, CEO, GetRealPrice
What is product matching and mathcing types?
What is the pick-up rate between different web-shops and marketplaces?
How does Analog-product mathcing assist Nestle (CIS and EA/EU region) and Danone (MENA region) management to control price corridors for competitive products in all countries with online sales of their products?
FUTURE OF PERFORMANCE MARKETING
Matti Kojo, Chief Operating Officer, Arvo Partners Oy
Half of the companies are underinvesting almost 52% in marketing compared to optimal levels - why?
You can't make it optimizing single channels anymore
AI will level the marketing playing field, how can you differentiate from the competition?
Measurement for the win - easier said than done!
DATA PROTECTION IN A CLOUD AGE
Olof Granberg, Director of Data and Advanced Technology, ICA Gruppen
We are operating in a world where customer expectations are higher than ever. They expect you to be fast, relevant and to know your customers. At the same time the regulations we have are getting tougher and tougher, especially after the Schrems verdicts. I will talk about how to address the privacy factors using Data-near protection and
What measures you need to take in order to deliver a relevant experience while at the same time maintaining your customers privacy
A SEAMLESS SHOPPING EXPERIENCE
IT’S TIME FOR A CUSTOMER-CENTRIC MOVEMENT IN B2B COMPANIES
Henrik Feld-Jakobsen, Chief Strategy Officer, Vaimo
The non-fluffy definition of Customer Centricity
The Customer-Centric transformation: 5 key phases
Taking the first steps towards a Customer-Centric future
CASE Kronans Apotek
HOW TO STAND OUT FROM YOUR COMPETITORS IN THE DIGITAL SPHERE
Sofia Correnti, PR & Communications Manager, Giosg
Lina Hasic, eCommerce Director, Kronans Apotek
Kronans Apotek seamless customer journey
How Kronans are utilizing chat and soon one-to-one Live Shopping
CREATE A SEAMLESS CHECKOUT EXPERIENCE – B2B VIEW
Johannes Kumpukoski, Sales Director, Paytrail
What are the findings behind the extensive B2B e-commerce and payments market research that was carried out by Paytrail? Johannes will present the results and discuss:
The size of the B2B e-commerce market and what are the most common industries
B2B e-commerce customer experience and "consumer taste"
The challenges of B2B e-commerce payment with traditional B2B payment methods
Business buyer profiles and preferred payment methods
TWO SIMPLE FORMULAS TO DIGITAL B2B YOU SHOULD UNDERSTAND
Sacha Helfenstein, Director Advisory, Solteq Data & Commerce
B2B > B2C: B2B deserves a bigger picture and ambition.
B2B > B2B eShop: Commerce seems everything; still not everything is just commerce
WHAT'S IN STORE FOR ONLINE RETAILERS IN 2023?
Mats Fischerström, Strategic e-Commerce Expert, nShift
Axel Lindgren, Strategic e-commerce Expert, nShift
What’s going on with the recession?
How will consumers react when budgets are tighter? And what does that mean for e-commerce?
Looking at ecommerce and shipping data for Nordic consumers, Mats and Axel predicts how consumer behaviour will change in 2023 and how retailers can use that knowledge to maximize revenue and minimize the impact of recession.
ADAPT AND BE ACCOUNTABLE - Transparency, flexibility
CASE OOMI ENERGIA
THE POWER OF ENGAGING YOUR AUDIENCE
Max Söderholm, Country Manager, Playable
4 x more time spent with your content if you make it playable
Focused time with your brand. Play is the key to win the place as first screen
CASE Oomi Energia: How increased time spent with brand turned into increased sales and awareness
HOW TRUST AND USER PREFERENCE GO HAND IN HAND
Felipe Iregui, Global Director of Platform Partnerships, Usercentrics
Focus on the right privacy andd data collection strategy
The user and user experience of a platform stands in the limelight
The consept of trust can be a large benefition factor
This presentation will focus on common challenges, possibilities and opportunities that can be explored to accelerate digital growth that can be brought on through customer-centric, data-centric, brand-centric, and experience-driven models.
EXTENDED STORES AND MARETPLACE INTEGRATION
William Rose, Chief Technology Officer, Unbound Group, Hotter Shoes
AN E-COMMERCE SUCCESS STORY AND WHAT YOU CAN LEARN FROM IT
Timo Raab, Global eCommerce Director, L’Oréal
END OF DAY
REMARKS BY PETER NYMAN, MODERATOR