FEB 7th, 2024 | NORDIC HYBRID EVENT
VANHA YLIOPPILASTALO, HELSINKI, Finland
GOING LIVE 8 AM CET & 9 AM EET
#smartcommercenordic
WHAT IS THE FASTEST WAY TO GROW YOUR BUSINESS?
Revolutionising your eCommerce strategy from being traditional to being data and customer centric.
Digital commerce has gone beyond “buying something on a website”
to a series of interactions that rely on technology to move goods.
Speed and agility
to innovate the customer experience will determine the winners in an era of digital disruption.
And remember, this industry moves fast.
Your talent, culture, and customer engagement platform determine your innovation potential.
Smart Commerce 2024
brings retail and e-commerce players together once again to discuss common challenges, possibilities and opportunities that can be explored to accelerate their digital change, and move from traditional e-commerce models to customer-centric, data-centric, brand-centric, and experience-driven models.
Welcome to join Smart Commerce Nordic 2024!
TECH SYNERGY - UNITING THE COMMERCE ECOSYSTEM
- AI, AR/VR, mobile technologies + apps, payment gateways
THEMES 2024
ELEVATING EXPERIENCES - FROM CLICKS TO CONNECTIONS
- Social commerce, personalization, brand loyalty
GLOBAL COMMERCE ODYSSEY
- cross-border trade, cultural adaptation, global strategies
MODERATOR
NINA RAHKOLA
JOURNALIST, DOCUMENTARIST, TV-HOST
Nina Rahkola is a documentarist, journalist, experienced interviewer and moderator.
She has hosted several current affairs shows in Finnish television and received awards for her documentary projects where she meets people around the world, including Iraq and The United States.
Rahkola is known for intensive yet humane interviews with the politicians and Finnish celebrities from different walks of life
SPEAKERS 2024
- first announcements!
CHRISTOPH STERKEL
HEAD OF ECOMMERCE NORTHERN & EASTERN EUROPE | Kellogg Group (DE)
After his Master in "International Business” in London, Christoph started his career as a Category Manager in the Beauty Care division of Henkel in Düsseldorf. He then became eCommerce Manager in the Laundry & Home division of the DAX group. After traveling around the world for 5 months, Christoph joined Kellogg in Hamburg, beginning of 2020. There he is responsible as Head of eCommerce Northern & Eastern Europe for the strategic development of eCommerce (Pure Players | Q-Commerce | Omnichannel retailers) and leading Kellogg Europe’s transformation towards a Direct-to-Consumer company
JULIA PAULSEN
DIRECTOR OF ECOMMERCE NORDIC | Elkjøp Nordic (NO)
Julia is the Director of eCommerce Nordics at Elkjøp Nordics AS consisting of Gigantti in Finland, Elgiganten in Sweden and Denmark and Elkjøp in Norway. She is pushing the Coaching Leadership further with experience from her previous roles as Head of Digital Sales and Service at DNB, the biggest bank in Norway, Director of Digital Strategy at telecom giant Telenor and Brand Manager of Nordics at the ecommerce giant Zalando.
Julia is proud to have received DNB's most courageous leader award in the Retail Market 2019 after implementing our own way of work model and sharing the learnings in the book - WOW: Smells like team spirit. Your practical guide to agile and all that buzz.
GERTIN SCHRAA
ECOMMERCE & DIGITAL MARKETING BUSINESS LEADER (NL)
Experienced business leader with a demonstrated history of working in the consumer, health care and industrial/agri industry. Building from scratch a DTC proposition, managing online experience at pure players through content, data, ratings & reviews and setting up B2B ecommerce strategy & proposition for Philips. Recently set up B2B ecommerce & digital marketing team at Kramp with focus on customer acquisition and conversion through online experiences, marketing automation and data driven decision making.
Member of several expert groups, eg eCommerce Summit Europe, Webwinkel Vakdagen, Expert group Direct Brands. Awards won for experience & commerce web performance.
JOHANNA WIDOMSKI
DIGITAL DIRECTOR | FAZER GROUP (FI)
+13 years of experience in eCommerce, marketing, digital transformation, technology and new digital business development. Experienced in leading transformative digital initiatives from strategy setting to implementation and building long-term capabilities. Dedicated digital pioneer who gets things done. Passionate digital talent developer and a practitioner of agile values.
Throughout her career, she has built two direct-to-consumer digital businesses from scratch to profitable across FMCG/CPG and homeware industries in Northern Europe. This entrepreneurial drive and experience has led to wider digital transformation roles. Today she is driving digital acceleration for Fazer Group together with our talented digital community.
EERO MARTELA
MANAGING PARTNER | COLUMBIA ROAD (FI)
At Columbia Road, Eero has been in the prime spot for seeing how digital commerce has transformed in the Nordics for the past 7 years. In his current role, leading the consultancy’s strategy and commercial operations, Eero is in daily discussions with digital commerce leaders in Nordics, Germany, and the Netherlands about their future aspirations and current focus areas.
Eero is a man of action, and his passion is to help companies gain tangible commercial impact out of digital technologies, such as ecommerce, CRM, marketing automation, personalization, data and AI. At times, it requires well-thought-through long-term building and sometimes rapid let’s-get-sh*t-done action.
FREDRIK RÖNNLUND
CEO | LEADOO MARKETING TECHNOLOGIES (FI)
Fredrik is a dedicated product company scaler and an engaged board member. Currently he holds the position of CEO at Leadoo Marketing Technologies and serves as a board member at Bonalive, Kundo, and Hedengren.
Fredu has vast experience in marketing and driving online growth. He possesses profound knowledge of the intricacies involved in fostering growth through online channels.
OLLI LEHTONEN
E-COMMERCE DIRECTOR | STOCKMANN (FI)
Olli is the eCommerce Director at Stockmann, which today operates a total of four different eCommerce marketplaces in Finland, Estonia and Latvian markets: stockmann.com, Hullut Päivät / Crazy Days, Stockmann Delikatess and B2B e-commerce.
With a true Merchant mindset, an extensive background from retail, FMCG and travel industries, and the unwavering dedication to the dynamic realms of eCommerce, full-funnel marketing and digital transformation, He is bringing a unique blend of experience and innovation to the table with always-delivering mentality, where business meets the tech. Oll is a steadfast people leader,
LINDA PAUSIO
MARKETING AND ECOMMERCE DIRECTOR | MARTINEX GROUP (FI)
Linda is a passionate and experienced Ecommerce professional with a strong background in the consumer goods industry also including retail and wholesale channels. She is currenlty working as Marketing and eCommerce Director and Member of the Management Team, at Martinex Group. Previously she worked over 20 years for Marimekko, with global eCom.
TICKET CATEGORIES -
REGISTER NOW FOR 2024!
(prices excl. VAT 24%)
COMING WITH A BIGGER TEAM?
You get a group discount for a group of at least 3 people or larger than that.
You can also ask a group offer from meeri.simolin@professio.fi – we are happy to help you.
MAIN PARTNERS 2024
PARTNERS 2024
CONTRIBUTORS
WANT TO BE PART OF
SMART COMMERCE 2024?
Contact:
ville.hollstein@professio.fi
+358 044 353 5444