FEB 5th, 2026 | NORDIC EVENT
CLARION JÄTKÄSAARI, HELSINKI, Finland
GOING LIVE 8 AM CET & 9 AM EET
#smartcommercenordic
WHAT IS THE FASTEST AND SMARTEST WAY TO GROW YOUR BUSINESS?
Revolutionising your eCommerce strategy from being traditional to being data and customer centric.
Digital commerce has gone beyond “buying something on a website” to a series of interactions that rely on technology to move goods.
Smart Commerce Nordic 2026
In an era where AI, sustainability, and global expansion are reshaping commerce, Smart Commerce Nordic 2026 stands as the premier event for C-level executives navigating the future of digital commerce.
Next year, we will focus on AI-Driven Commerce, where AI powers automation, personalization, and smarter decision-making. We also highlight Circular Commerce, emphasizing circular business models, green logistics, and ethical retail for profitable and responsible growth. Lastly, Commerce Without Borders explores cross-border opportunities, decentralized marketplaces, and new digital economies.
Once again, we bring commerce leaders together to tackle shared challenges, uncover new opportunities, and shape a smarter and globally connected future of commerce!
Welcome to join Smart Commerce Nordic 2026!​
AI DRIVEN COMMERCE
THEMES 2026
SUSTAINABLE AND CIRCULAR COMMERCE
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COMMERCE WITHOUT BORDERS
KEYNOTE 2026
FARZIN SABER
VICE PRESIDENT, DIGITAL PROJECT OFFICE | IKEA GROUP (SE)
Farzin Saber is Vice President, Digital Project Office at IKEA, with a Project Portfolio covering both business and IT. Prior to his role at IKEA, Farzin served as a Management Consultant with Nordic responsibilities at firms such as Deloitte, EY, and Accenture. From 2015-2017 Farzin build and operated a science center for children in Malmö called Cool Minds.
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Throughout his career, Farzin has contributed to the knowledge-sharing ecosystem by publishing multiple articles in various supply chain magazines, participating in expert panels for renowned publications like the Danish financial newspaper, Børsen, delivering multiple lectures at the Royal Technical and Leiden universities and delivering a TEDx talk at Lund University.
MODERATOR 2025
JESSE KAMRAS
JOURNALIST, TV-HOST
Jesse Kamras is a charismatic and experienced TV-anchor and business event moderator. He is an excellent interviewer and has diverse background from Finland's largest media houses such as Yle and MTV.
SPEAKERS 2025
LINDA U JOHANSSON
CEO, FUTURIST DIGITAL SOLUTIONS | SWEDISH METAVERSE CENTER (SE)
Linda is a known within the IT industry in Sweden to be a strategist regarding e-commerce, digital trends and Metaverse. With an extensive experience of more than 25 years she has built a reputation as a futurist. She is today the CEO of Swedish Metaverse Center – a training institute for Metaverse certificates.
Linda has a vast experience of ecommerce since she has been responsible for launching the ecommerce solution for both Volvo Cars and Lynk & Co. She is a driven entrepreneur who has founded several companies that focus on global e-commerce. She as also written two books: Metaverse Mayhem - AI & Metaverse what happens next (2023) and The B2B book - 7 steps to digital domination (2024)
PJ UTSI
CO-FOUNDER & CHIEF CREATIVE OFFICER | VAIMO (SE)
PJ Utsi is a high-energy entrepreneur, digital and a commerce professional with a creative heart, As the Co-Founder and Chief Creative Officer at VAIMO, he is the creative engine and experience evangelist of the group, PJ specializes in digital design and strategy. His expertise spans content, commerce, design, mobile, and innovation, with a strong focus on driving success for key customers.
PJ’s passion for storytelling and engagement in the digital realm positions him at the forefront of shaping exceptional digital experiences that resonate with audiences and achieve business goals.
TIINA VUORIO
HEAD OF UNIT | HELSINKI XR CENTER (FI)
Tiina acted as a founder of HXRC and now leads the whole operation. As a project lead for HXRC, Tiina is responsible of building up a sustainable, long term operation model for HXRC, that also benefits the whole XR industry in Finland. Her background comes from tech industry, where she has worked most of her life, from large global technology companies to startups, in roles like marketing leadership, business development and entrepreneurship.
JOHANNES KUMPUKOSKI
SALES DIRECTOR | PAYTRAIL (FI)
Johannes is a key figure in the Finnish payment service provider and eCommerce industry. He leads the sales team at Paytrail with a mission to accelerate the growth of Finnish e-commerce through the best payment services in the market. As part of both the Paytrail management team and the Nets country management team, Johannes plays an active role in high-level strategy and decision-making, working closely with internal teams and external stakeholders to ensure their efforts are aligned to deliver maximum value for customers and partners.
In addition to his current roles, Johannes has been involved in launching and building eCommerce businesses for four different companies. He also serves on the board of Digital Commerce Finland, a community dedicated to driving the growth of Finnish e-commerce
VEERA KORVENKARI
DIGITAL STRATEGIST AND DIGITAL MARKETING LEAD | SOKOS, SOK (FI)
Veera is a Digital Marketing Lead who champions strategic thinking and agile growth hacking while elevating the work of her colleagues. Customer understanding and data-driven, relevant, and engaging content is in the center of everything Veera does. She has been active within the AR powered make up try on - project.
JARKKO LEPPÄLAHTI
CEO | VIVIDWORKS (FI)
Jarkko has been the CEO of VividWorks since 2020, a leading provider of the visual configure-price-quote SaaS from Finland.
Jarkko has over 15 years of experience in leadership positions in various software companies such as XMLdation, Futurice and Comptel. Jarkko has a track record for driving growth and is passionate about B2B SaaS and go-to-market strategies.
RITA KEROLA
CCO | PROFESSIO GROUP (FI)
Rita is the CCO and a Board Member at Professio. She has a strong background in driving growth at tech companies like Meltwater, where she managed Sales Teams. She also worked in global sales at LinkedIn with an international team and global clients, and later scaled the Swedish e-commerce unicorn Budbee in Finland.
Rita has extensive knowledge in both commercial and tech fields. Currently, she offers a deep dive into LinkedIn personal branding. Her personal branding themes on LinkedIn include Sales & Growth, Next-Gen Leadership, and Lifelong Learning
HELINÄ TURUNEN
SENIOR SPECIALIST, NATIONAL CYBER SECURITY | TRAFICOM (FI)
Helinä is a senior cyber security specialist at the National Cyber Security Centre Finland (NCSC-FI), where they focus on identifying emerging cyber threats and helping organizations navigate the evolving landscape of cyber risks. With hands-on experience in managing cyber incidents at the national level, they bring invaluable insight into the challenges e-commerce businesses face today and practical strategies for strengthening their defences.
Combining expertise in technology, business and communications, Helinä is adept at translating complex cyber challenges into actionable solutions. Their work equips organisations with the tools and knowledge to safeguard their operations and build trust with customers in a world of rising cyber threats. When not analysing threats, they mentor new talent in the field and continually explore advancements in cybersecurity to prepare businesses for the future
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BETH SHERO
CEO & CO-FOUNDER | SHERO COMMERCE (US)
Beth is an accomplished entrepreneur and the driving force behind Shero Commerce, a certified Women-Owned Business Enterprise (WBE) specializing in innovative eCommerce solutions. With over a decade of leadership experience, Beth has guided the company from its inception in 2010 to becoming a globally recognized Shopify Plus Partner, serving over 500 clients and transforming businesses through tailored digital strategies.
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Beth’s expertise spans strategy, operations, and fostering client relationships, where her hands-on approach has earned her a reputation for delivering results that empower businesses to thrive in the competitive digital landscape. Beth brings a unique vision to the eCommerce space, continually pushing boundaries to deliver exceptional customer experiences and drive meaningful business growth.
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JYRI VUORINEN
CHIEF DEVELOPMENT & TECHNOLOGY OFFICER | OIKIO (FI)
Jyri is the Head of Technology at OIKIO, where he leads the development of AI solutions that enhance digital marketing for companies and consultants. With over 25 years of experience in development and more than a decade in digital marketing, web analytics, and SEO, Jyri has collaborated with industry-leading companies across various sectors. He is passionate about using a first-principles approach to problem-solving and values teamwork and efficiency.
JAMES SEMPLE
PRODUCT MANAGEMENT DIRECTOR | SALESFORCE (UK)
James is a Product Management Director and Global Composable Commerce Evangelist at Salesforce. He works with Commerce Cloud customers to help develop and elevate their digital architectures, focused particularly on headless architectures, user experience and front-end technologies. James also works with partners within our composable ecosystem helping to develop complementary solutions for our customers. Previously a Solution Architect at Mobify, he also was one of the five 'founding fathers' of the MACH Alliance.
James has over 25 years of experience in the industry working with giants like Oracle and Computer Associates through to lean West Coast startups in a variety of technical and customer-facing roles.
ANNARIIKKA KÄHÖNEN
COUNTRY LEAD FINLAND | KLARNA (FI)
Annariikka has over 10 years of experience in sales, development, and marketing of international consumer brands. According to her expertise, the key elements of a holistic customer experience are accessibility, ease of use, and security, with personalization playing an increasingly significant role in the digital environment.
At Klarna, Annariikka works closely with leading online retailers in Finland and internationally as a partner in developing ecommerce customer experiences, particularly in the areas of payments, brand visibility, traffic, and conversion optimization.
ARHI KIVILAHTI
FOUNDER | ADA INSIGHTS (FI)
Arhi is a retail analyst that has seen retailing from many perspectives. He started as a researcher in Aalto University and spent a year as a visiting researcher in Saïd Business School in the University of Oxford.
After his dissertation on the emergence of online grocery retailing in UK he moved on to consulting in Solita. Then he spent a couple of years as a development director working with online grocery retailing in Kesko corporation. That led to the founding of the online grocery retail startup Ada Fresh.
TICKET CATEGORIES - REGISTER NOW.
(prices excl. VAT 25,5 %)
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that.
You can also ask a group offer from ida.vuorinen@professio.fi – we are happy to help you.
PARTNERS 2026
PARTNERS 2025
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WANT TO BE PART OF SMART COMMERCE 2026?
Contact:
ville.hollstein@professio.fi
+358 044 353 5444