


FEBRUARY 1st, 2023 | VIRTUAL EVENT
GOING LIVE 9AM CET & 10AM EET
#smartcommercenordic

WHAT IS THE FASTEST WAY TO GROW YOUR BUSINESS?
Revolutionising your eCommerce strategy from being traditional to being data and customer centric.
Digital commerce has gone beyond “buying something on a website”
to a series of interactions that rely on technology to move goods.
Speed and agility
to innovate the customer experience will determine the winners in an era of digital disruption.
And remember, this industry moves fast.
Your talent, culture, and customer engagement platform determine your innovation potential.
Smart Commerce 2023
brings retail and e-commerce players together to discuss common challenges, possibilities and opportunities that can be explored to accelerate their digital change, and move from traditional e-commerce models to customer-centric, data-centric, brand-centric, and experience-driven models.
Welcome to join Smart Commerce 2023!

THE RACE FOR INNOVATION & TECHNOLOGY
- AI, AR/VR, Voice Commerce
THEMES
A SEAMLESS SHOPPING EXPERIENCE
- Live & Social shopping, M-Commerce
ADAPT AND BE ACCOUNTABLE
- Transparency, flexibility
AN UNPARALELLED TV & EVENT HYBRID
Live
TV Show
Multiple
Stages
Build-your-agenda
On Demand Service
Fireside
Chats
Q&A
Sessions
Deep Dive
Sessions
Material
Downloads
1-2-1 & Group Networking
Chats, Polls & Surveys
Participate & influence

MODERATOR

PETER NYMAN
JOURNALIST, TV-HOST
Peter Nyman is a well-known, charismatic and experienced TV-anchor and business event moderator. He is a journalist, news-anchor and media professional that coaches on three languages. Peter has run communication trainings for business directors- and experts for years, but speaks about communication skills also to bigger audiences.
SPEAKERS 2023
RAFAEL GARCÍA ROLDÁN
Senior Project Manager Metaverse | HUGO BOSS (DE)
In his role as Senior Project Manager Metaverse at HUGO BOSS AG, Rafa's responsibilities include identifying the potential of the Metaverse across the company, defining the strategy in close collaboration with interdisciplinary stakeholders, and managing projects from ideation to implementation. He is fascinated by the possibilities enabled by immersive tech and blockchain and loves working at the edge of innovation.
In his previous position at HUGO BOSS, he was a project manager in eCom and responsible for online marketplace integrations. He also teaches "Strategic Innovation Management and Fundamentals of Market Psychology" at the Baden-Wuerttemberg Cooperative State University (DHBW).”


Olof Granberg
Director of Data and Advanced Technology | ICA Group (SE)
Olof Granberg is responsible for IT Strategy and transformation for analytics and advanced analytics at ICA Group.He is also responsible for data engineering and for platforms that support analytics, big data, machine learning, etc.
His focus is to lead and drive development of architecture and solutions within Big Data and Analytics. When delivering solutions he implements solutions that work in production. He believes releasing solutions in an agile manner delivers value faster than performing POCs or building a quick-and-dirty solution.
Timo Raab
Global eCommerce Director | L’Oréal (US)
Timo Raab is a global E-Commerce expert with a diverse background in the consumer goods and luxury industry. Having worked both in strategic as well as in operational roles in key markets, he is a strong advocate for digital acceleration and collaboration. He has been leading the E-Commerce Business for several L’Oréal Brands including Kérastase, where he doubled the E-Commerce Share of Business in three years and recently joined Kiehl’s in New York City as Global E-Commerce Director.


Henrik Feld-Jakobsen
Chief Strategy Officer (DK) | VAIMO
Henrik Feld-Jakobsen is the Chief Strategy Officer at Vaimo, a global CX and Commerce agency rooted in Scandinavian heritage. Vaimo is a partner for industry leaders within D2C, manufacturing, and retail.
Henrik’s specialty is to design and enable CX-driven business models through technology and organisational empowerment. As a hands-on practitioner and trusted advisor, he demystifies digital transformation through tangible plans that help leadership teams and technology leaders execute.
Matti Kojo
Chief Operating Officer & Partner | Arvo Partners (FI)
Matti Kojo is Chief Operating Officer at Arvo Partners Oy. Matti is in charge of the biggest customers, improving employee competences and developing strategy for domestic and international customers.
Matti is a marketing processes, measurement and strategy enthusiast helping companies to survive and thrive in the web. For over 15 years Matti has been consulting digital business and marketing for Finland's biggest retailers, both as a consultant and as a board member.


Sofia Correnti
PR & Communications Manager | Giosg (SE)
Sofia is a Marketing & PR manager & Board Member with a strategic, wide business mindset and a strong dedication for her profession.
In Sofia´s role at Giosg, her work includes strategic and operative planning and work for the marketing initiatives and brand awareness growth within the Swedish, UK and Finnish markets.
LINA HASIC
eCommerce Director | Kronans Apotek (SE)
Lina Hasic has been involved in the digital transformation Kronans Apotek has made. Before Lina started at Kronans, she spent several years at Unilever and worked with digital sales and business development.
She is experienced in and passioned about team building, customer experience, sales and business development


NIKITA MIKHAILOV
CEO | GetRealPrice (LAT)
Nikita Mikhailov, the Head of GetRealPrice, personally participate in the operational activities of the company. He is a practical expert in the field of large-scale data analysis, design of highly loaded software and specialized hardware clusters - farms for data collection and analysis, which host productive neural networks for commercial applications.
Nikita is graduated at the CASS BUSINESS SCHOOL (London) in the area of data analysis, also studied in the Netherlands at Maastricht University at the Faculty of Data Science and
Knowledge Engineering. He has about 12 years of experience in data mining.
Nikita Mikhailov, the Head of GetRealPrice, personally participate in the operational activities of the company. He is a practical expert in the field of large-scale data analysis, design of highly loaded software and specialized hardware clusters - farms for data collection and analysis, which host productive neural networks for commercial applications.
Nikita is graduated at the CASS BUSINESS SCHOOL (London) in the area of data analysis, also studied in the Netherlands at Maastricht University at the Faculty of Data Science and
Knowledge Engineering. He has about 12 years of experience in data mining.
Johannes Kumpukoski
Sales Director | Paytrail (FI)
Johannes Kumpukoski is a eCommerce expert specialized in ePayments as a Sales Director at Paytrail. In his current role he leads the partner team and the sales team. He is also included in the Paytrail management team, which has the responsibility of making the high level decisions of strategy and product.


AXEL LINDGREN
Strategic E-commerce Expert | nShift (SE)
Axel is an ecommerce international speaker and consultant, whilst having leading product development and promotion of nShift’s parcel tracking app Mina Paket. Mats Fischerström and Axel Lindgren work under the name Mats&Axel as e-commerce experts at nShift.They inspire and run Sweden’s largest e-commerce vlog “Mats & Axel on site” where they illustrate various aspects of e-commerce.
MATS FISCHERSTRÖM
Strategic E-commerce Expert | nShift (SE)
Mats is an ecommerce international speaker and consultant, whilst having leading product development for nShift Checkout. Mats Fischerström and Axel Lindgren work under the name Mats&Axel as e-commerce experts at nShift. They inspire and run Sweden’s largest e-commerce vlog “Mats & Axel on site” where they illustrate various aspects of e-commerce.


MAX SÖDERHOLM
Country Manager | Playable (FI)
With 20 years experience from media, advertising agencies and advertisement, Max has an holistic understanding of the customer experience, sales and marketing. Now as the Country Manager for Playable, an SaaS company enabling companies to connect, engage and grow with game-based lifecycle marketing, Max looks after the operations in Finland and helps enterprise customers succeed with gamification.
SACHA Helfenstein
Director Advisory, Data & Commerce | Solteq (FI)
Sacha is heading Solteq Advisory, specialized in Business Strategy, Digital Transformation and Concept Design. Before getting into management consultancy, Sacha has been filling hands-on leadership positions in the areas of omnichannel UX, CX, and Product Management. In these roles, he has helped steering large-scale business-driven transformations from strategy to impact, while navigating through sunny and stormy weather along the way. Recently he has been focusing on B2B2X and D2C and various aspects of digital business


Felipe Iregui
Global Director of Platform Partnerships | Usercentrics (UK)
Over the +10 years of career spent building and leading tech businesses, Felipe has gained a wealth of experience in making complex and innovative technology broadly adopted by businesses and individuals. He leads the Platform Partnership team at Usercentrics, helping build a data privacy first digital ecosystem via partner integrations. Ex-Googler, co-founder of two digital start ups, and leading teams across top innovative public and private companies. On the long and uneven road to simplify legal compliance for companies, he is a strong advocate for protecting user privacy while allowing businesses to flourish.
William Rose
Chief Technology Officer | Unbound Group, Hotter Shoes (UK)
William has worked for some of the largest UK Retailers over the last 22 years. This work has been in all areas of the Project Lifecycle and has resulted in the recent move from Technology Director to CTO.

EXPERTS 2023

Philipp Goldberg
Product Director Returns
NShift

Matti Kojo
Chief Operating Officer
Arvo Partners

Magnus Jahrl
Nordic/CEE GTM Leader Commerce/Marketing
HCL Software

Tushar Hadke
Client Director Product & Platforms
HCL Software

Olli Mäkelä
Lead Business Consultant - Tietoevry Create

Valerio Sudrio
Director Product Management
Usercentrics

Marko Rytkönen
Country Manager
VAIMO

Suna Koljonen
Consulting and UX Lead
VAIMO

Henri Hauhia
Lead PIM Consultant
VAIMO

Alexey Einor
Product Manager
Usercentrics

Aapo Kiiso
Solution Architect & Technology Lead
Lamia

Sami Ferm
Digital Commerce Development Lead
Lamia

TICKET CATEGORIES - REGISTER NOW!
(prices excl. VAT 24%)
Are you participating with a bigger team?
You can get a group discount for team of 4 above. You can also ask a group offer for 3 people or larger than that from meeri.simolin@professio.fi – we are happy to help you.