JANUARY 27th, 2022

VIRTUAL EVENT | GOING LIVE 9AM eet

BUSINESS AS UNUSUAL.

Revolutionising your eCommerce strategy from being traditional to being data and customer centric.

Digital commerce has gone beyond “buying something on a website”

to a series of interactions that rely on technology to move goods.

Speed and agility

to innovate the customer experience will determine the winners in an era of digital disruption.

Your talent, culture, and customer engagement platform determine your innovation potential.

Smart Commerce 2021

brings retail and e-commerce players together to discuss common challenges, possibilities and opportunities that can be explored to accelerate their digital change, and move from traditional e-commerce models to customer-centric, data-centric, brand-centric, and experience-driven models.

PERSONALI-ZATION

DATA ANALYTICS

CHATBOTS

PREDICTIVE

ANALYTICS

eCOMMERCE

THE RISE

OF ROPO

VOICE

AI & ML

RECRUITMENT MARKETING

EVENT & TV HYBRID

BUILD YOUR OWN AGENDA

DOWNLOAD MATERIALS

INSTANT FEEDBACK

VIRTUAL MEETINGS

CHAT & DISCUSS

LIVE STREAM / PRIVATE STUDIO

ONLINE NOTES

CUSTOMER

SERVICE AT

ALL TIMES

EVENT 2.0

AGENDA 2.0

AN UNPARALELLED EVENT & TV EXPERIENCE

OVER 20 CONFIRMED SPEAKERS

As a content marketing company we bring you a powerful digital experience to your fingertips. With interesting surroundings, multiple stages and a private studio we host you an unparalelled hybrid event in scope and expertise.

BUILD-YOUR-OWN-AGENDA

The choice is yours! Build your tailor made agenda around your business objectives, topics and speakers most important to your success.

AUDIENCE INTERACTION

It is the interaction that makes events special. We’re ensuring that all you can think of will have full interactivity capabilities, including live Q&A, polls and discuss with the speaker functionalities.

121 AND NETWORKING SERVICES

Our AI-powered networking platform makes it easy and effective to connect with fellow attendees and partners. Create your own interest list and have a highly productive day!

WATCH LIVE

Watch presentations, panels, interviews and discussions from top industry leaders directly from our private studio. Sit back, enjoy and witness a TV class event broadcast.

ECOSYSTEM PARTNERS

Check out the latest service and technology solutions in the virtual lounges of the event. Without borders and a new reach, get guidance, ask pressing questions or join in-depth sessions additionally to the official agenda.

MODERATOR

PETER NYMAN

Peter Nyman is a well-known, charismatic and experienced TV-anchor and business event moderator. He is a journalist, news-anchor and media professional that coaches on three languages. Peter has run communication trainings for business directors- and experts for years, but speaks about communication skills also to bigger audiences.

KEYNOTE SPEAKERS 2021

SHARON GAI

Director of Global Key Accounts | ALIBABA

Sharon Gai started her career in e-commerce at a Fortune 500 systems integrator, enabling SMB’s to conveniently order computer hardware online. She was part of Alibaba’s globalization initiative in the Alibaba Global Leadership Academy, which strives to internationalize Alibaba’s domestic business units. In her tenure as a Category Manager in Tmall, China’s largest e-commerce platform, she worked with FMCG brands from large customers to emerging internet-viral brands in crafting their digital marketing and online e-commerce strategy in China. She currently serves as the Director of Global Key Accounts in the Tmall Overseas team, enabling global brands to leverage Alibaba’s overseas e-commerce platforms.

ALBERT CHAN

Head of Industry for eCommerce and Retail | GOOGLE

Albert Chan is currently the Head of Industry for eCommerce and Retail in Google, with expertise in digital retail transformation. Prior to this role, he oversaw the SMB Consumer Goods vertical, and the global eBay business at Google. Before joining Google in 2014, Albert held numerous executive roles at Procter & Gamble. Albert is also currently studying at the Harvard Business School, and will graduate as an alumnus in July 2021.

ROMULO REJON

Strategy | Speaker | former Head of Content Marketing | TELEFÓNICA

Romulo Rejon is a Marketing & Strategy executive with broad experience across brand and digital content, unlocking creative opportunities in the telco sector in Europe and Latin America.
In his previous role as Head of Content Marketing for B2B at Telefonica, he excelled at reframing complex problems, creating differentiated end-to-end digital strategies. He launched the company’s content platform for SMBs in 14 countries, reaching a record volume of visitors per month and creating a new channel for lead generation.
He reconciles the thought process and problem-solving skills of an engineer with the creativity and storytelling expertise of an actor.

SARA SJÖBERG

Head of Customer Engagement | H&M GROUP

Sara Sjöberg is currently Global Head of Customer Engagement in H&M Group, overseeing all personalization and loyalty development for the group’s 8 brands. Sara has during her 3 years with H&M set up the personalization area as well as successfully relaunched H&M´s loyalty program, Hello Member, that now has more than 100 million members globally. Sara´s background is in digital innovation and retail, with experience from eg launching market leading grocery ecom as well as working in digital agency.

SPEAKERS

JOHANNA KOSKELA

Marketing Automation and Growth Marketing Lead | SOK

Johanna has a decade of accumulated insights on both operational practices and organizational structures of the marketing function from a large array of Finnish and international companies.

A strong background in technology driven marketing operations management in the leading martech agencies. Johanna is currently focused on the marketing function transformation of many of the most esteemed brands in Finland. She is crafting truly data driven and growth oriented cross-functional teams and fully new operational cultures.

HENRIK LAGERCRANTZ

VP, Technical Excellence | ID BBN

Henrik is a technical visionary with prowess in leading international martech projects.

He is the head of ID BBN’s machine learning and predictive marketing team, consulting clients on how to better collect the right kind of data and how to plan their machine learning algorithms to sync with operational actions to guarantee a business advantage.

Henrik has consulting and strategic planning abilities that are truly based on best practices in modern marketing.

PJ UTSI

Co-Founder & Chief Creative Officer | VAIMO

PJ Utsi is Co-Founder and Chief Creative Officer at Vaimo. He is the creative engine and digital evangelist of the group and mostly orbits in and around the User Experience and Digital Commerce Strategy fields. With omnichannel, mobile, content and commerce as favorite subjects, his focus is on driving success for key Vaimo clients.

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MARI TURHANEN

Senior Manager Solution Engineering CX | ORACLE

Mari is the Solution Engineering Leader at Oracle CX in the Nordics and a hefty online shopper. Before Mari joined Oracle, she had a career within the mobile gaming industry where she was responsible for Rovio’s Angry Birds brand’s global brand protection and IPR strategy. Mari has also worked as an entrepreneur as one of the founders of 5th Wave Brands with responsibility over consulting services related to intellectual property protection and commercialisation.

BENNY ÖHMAN

Director, Payment Solutions | SVEA

Benny has been working at Svea Ekonomi for several years, having deep insight in financing as a whole; and as head of payment solutions in Finland, Benny knows the business both in Finland, but also in Scandinavia. Backed up by Svea Ekonomi Group’s international knowhow and knowledge, but also business knowledge and inhouse studies done in Finland, Benny knows the area inside out. Benny is a graduate (M.Sc.) from Hanken School of Economics.

MAX SÖDERHOLM

Country Lead | LEADFAMLY

With 20 years experience from media, advertising agencies and advertisement, Max has an holistic understanding of the customer experience, sales and marketing. Now as the Country Lead for LeadFamly, an SaaS company enabling companies to connect, engage and grow with game-based lifecycle marketing, Max looks after the operations in Finland and helps enterprise customers succeed with gamification.

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ANDREAS FABRICIUS

VP of Commercial Excellence | LEADFAMLY

With a fascination for marketing technology and everything related to that, Andreas is always on the lookout for new techniques that help reinvent marketing and changing business models. He now works as a gamification expert at LeadFamly, Europe's leading marketing gamification SaaS.

JOHANNES KUMPUKOSKI

Sales Director | PAYTRAIL

Johannes is the head of the innovative Sales team at Paytrail. He is responsible businesswise of Partners, Sales and Key Accounts. Johannes has helped over 800 Finnish merchants to select the best payment service for their needs. Johannes’ goal as a Sales Director is to ensure that merchants can sell more with comprehensive payment methods and have less manual work regarding payment methods.

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MARKO SAARINEN

Practice Lead | AMBIENTIA

Marko is the head of Private and Customer Experience Businesses at Ambientia. As a customer insight and data-driven marketing and sales professional, he has studied and influenced the effects of customer data activation, emerging phenomena, and technologies on business, commerce, customer service and customer experience optimisation. Marko excels at advisory and strategic planning capabilities based on best practices in modern data-driven digital business.

OLLI KARIOJA

Senior Consultant | AMBIENTIA

Olli is a senior consultant and a marketing generalist at Ambientia. His expertise lies in combining domain and process competency with the best-in-class technical solutions available to drive growth through insights-driven marketing and sales. He has helped various B”C & B”B companies to take their digital marketing capabilities to the next level by planning, implementing and optimizing new digital marketing strategies to improve business efficiency and enable new business possibilities.

SAANA TURUNEN

Head of Design | LAMIA

Saana is an experienced service designer and design thinking advocate. For a decade her mission has been to put service design on every organisation's continuous digital development agenda, to combine business and design thinking. As Lamia's Head of Design she leads the design team creating durable, inspiring and multichannel design for digital services and eCommerce solutions.

VILLE VASARAMÄKI

Director Digital Commerce | POSTI GROUP

Ville is currently heading the SME parcel and ecommerce services business area at Posti. He’s been involved with developing ecommerce logistics in various Posti roles. Before joining Posti, he was Managing Director for Foodora Finland, the fast restaurant food delivery service which launched globally in 2015.

RIKARD CANDELL

Group Director Analytics | BISNODE

Rikard Candell is chief analyst at Bisnode and a frequently hired lecturer and inspirer. He likes to talk about how you can best position your company in the fourth industrial revolution - the digital age.

We live in a world that is increasingly characterized by machine learning, algorithms and AI. Nevertheless, many companies have challenges in taking advantage of the increased opportunities as they focus too one-sidedly on the technical challenges. The main message is to focus instead on the business problem and to understand your data. But to succeed, we must find new ways of working!

EXPERTS

MAURUS PUTTONEN

Digital Strategy Consultant

VAIMO

HENRI HAUHIA

PIM Consultant