28 JANUARY 2021
KATTILAHALLI, HELSINKI
#smartcommercenordic
Revolutionising your eCommerce strategy from being traditional to being data and customer centric
Digital commerce has gone beyond “buying something on a website”
to a series of interactions that rely on technology to move goods.
Speed and agility
to innovate the customer experience will determine the winners in an era of digital disruption.
Your talent, culture, and customer engagement platform determine your innovation potential.
Smart Commerce 2020
brings retail and e-commerce players together to discuss common challenges, possibilities and opportunities that can be explored to accelerate their digital change, and move from traditional e-commerce models to customer-centric, data-centric, brand-centric, and experience-driven models.
Greater integration
of AI and Machine learning
AR inches closer to
the mainstream
Explosive growth
of mobile checkout
and IoT
Voice search
everywhere
More storefront
APP
The rise
of ROPO
Faster shipping and
better delivery
logistics
Personalization
Predictive Analytics
Chatbots
Predictive Analytics
Multichannel Optimizing
SPEAKERS 2020
Minna Ruusuvuori
Sales & Marketing Director, Digital Services, Solteq
Minna Ruusuvuori is leading sales and marketing operations in Solteq’s Digital Services. With over 20 years of experience in demanding positions in sales and marketing e.g. in Elisa, Descom and Solteq she has gained a broad understanding how to run successful sales & marketing organizations, especially in software and service businesses. Minna has specialized in services actualizing digital transformation bundled together with great customer experience.
FINLAND
Markus Sinisalo
Head of Ecommerce, Tokmanni
Markus Sinisalo has got solid experience from FMCG market in Finland and Nordics. Before Tokmanni, Markus has worked in various roles from sales & marketing to ecommerce in such companies as Hartwall, Valio and Unilever. At the moment Markus is responsible for Tokmanni ecommerce business.
FINLAND
Dirk is the Country CFO of IKEA Finland. He joined IKEA Finland in 2012. Prior to IKEA, Dirk worked in M&A advisory for over six years.
FINLAND
Dirk Schmidt
Country CFO, IKEA
Johannes Kumpukoski
Sales Director, Paytrail
Johannes is the head of the innovative Sales team at Paytrail. He is responsible businesswise of Partners, Sales and Key Accounts. Johannes has helped over 800 Finnish merchants to select the best payment service for their needs. Johannes’ goal as a Sales Director is to ensure that merchants can sell more with comprehensive payment methods and have less manual work regarding payment methods.
FINLAND
Benny Öhman
Director of Payment Solutions,
Svea
Benny has been working at Svea Ekonomi for several years, having deep insight in financing as a whole; and as head of payment solutions in Finland, Benny knows the business both in Finland, but also in Scandinavia. Backed up by Svea Ekonomi Group’s international knowhow and knowledge, but also business knowledge and inhouse studies done in Finland, Benny knows the area inside out. Benny is a graduate (M.Sc.) from Hanken School of Economics.
FINLAND
Nicklas Folk
Nicklas has been working at Collector Payments since 2016, previously responsible for Collectors B2B Payments initiative and currently leading the core platform- as well as the aftersales experience team. He thrives working with agile development and describes himself as a passionate idéator who love product development.
SWEDEN
Pär Österlund
Group Director B2C Marketing and KI2 Lead, Bisnode
Pär is a leading expert in digital marketing. At Bisnode, he is responsible for the products and services for marketing. Before joining Bisnode he has founded two companies, a software company and a digital agency. Pär has also written an award-winning book on how social media changes the way companies interact with their customers.
FINLAND
Lauri Järvenpää
Head of Development, Lamia
Lauri Järvenpää is Head of Development and co-founder of Lamia. Combining technology and business insight to create unique digital services and customer experiences is what Lauri does best. He is an experienced ecommerce solution, digital service channel and enterprise architecture specialist, developing hundreds of digital services for both small and large Nordic companies since 2012.
FINLAND
Juha-Pekka Pirvola
Sales Director, Matkahuolto
-
FINLAND
Surbhi Marwah
Product Specialist in Connected Retail, Zalando
Surbhi is the Senior Product Manager at Zalando. She is making a huge difference: For Zalando. For the industry. And for the environment. She has innovated the way online platforms collaborate with high street retailers. Within 12 months, Surbhi has designed and delivered a tremendously successful product connecting more that 1,400 stores across two countries generating up to 60% revenue uplift for participating retailers. The product has been featured in leading international media including the New York Times and the Financial Times. Surbhi was chosen by Drapers - one of the leading fashion media globally - for Drapers 30 under 30 as one of the rising stars of fashion industry in 2020. Her previous experience has been in product development and engineering for entertainment, adtech, and telecommunication companies in SEA and India.
Tiina Rytkönen
Director of Online Development, DNA
For the past 6 years Tiina has been leading the development of DNA’s digital channels for consumer market, mainly focusing in the areas of eCommerce and eCare. Prior to DNA she has worked on digital development at PlusTV and Nokia Siemens Networks. Tiina has great deal knowledge on the digital business from technical, business, and UX side. She follows the trends of digital business and consumer behavior with great intent to learn.
FINLAND
MODERATOR 2020
Sïmon Saneback
Co-founder, Wellstreet
Sïmon Saneback is an award-winning serial entrepreneur, a well recognized figure within the Scandinavian e-commerce community and a frequent keynote speaker around Europe. Sïmon is co-founder of Wellstreet Group and has been named Sweden’s Startup Investor of the Year in 2018 and 2019. He founded his first startup at 16 years of age and has since been running several online stores, as well as various advisory positions in companies such as Klarna, PostNord and Bring.
KEYNOTES 2020
Bret Kinsella
CEO, Voicebot.ai
Bret Kinsella is Editor and Founder of Voicebot.ai. He is a frequent speaker in the U.S. and Europe and also hosts the weekly Voicebot Podcast. A past executive of Sapient, Accenture and Harris Corporation and an officer in several startups. Bret is also a practitioner in voice app development where he has contributed to the design of several popular voice apps on Amazon Alexa and Google Home.
U.S.
Zunaira Munir
Founder and Managing Director, Strategize Blue
Dr. Zunaira Munir is a Senior Expert of the Global Blue Ocean Strategy Network. She has worked directly under Professors Chan Kim and Renee Mauborgne (Founders of Blue Ocean Strategy) on various Blue Ocean projects and initiatives worldwide, including ‘National Blue Ocean Strategy’ instituted by the Prime Minister of Malaysia that led to the creation of 1.8 million jobs and a 50% increase in GDP for Malaysia. With a client list that reads who’s who in business, she has trained organizations, big and small, that are eager to grow and willing to innovate. Clients include Coca-Cola, Pfizer, Honeywell, Intel, HP, T-mobile and others. As an executive, she was instrumental in growing Clary Business Machines to America’s top hundred electronics companies as ranked by the INC Magazine. She is now engaged in global business development of OneScreen.
U.S.
Founder and CEO, Third Space Automation
Arshia Gratiot
Arshia is an experienced technology professional who has worked with Nokia and Microsoft for over ten years before entering the start-up world. Arshia is a member of a number of EU wide initiatives focusing on emerging mobility systems including the recently formed Urban Air Mobility consortium and the European AI alliance. Arshia is a frequent speaker on topics involving AI and ethics, user experience design for AI and emerging transport systems. Arshia is an avid supporter of women in technology and evangelises the importance of encouraging girls to enter the STEM. Arshia has two children and lives in London.
UK
Kevin Deegan
TEDx speaker,
Head of Consumer Insight, Valio
Kevin Deegan leads consumer insight across Valio’s home and subsidiary markets around the world, ensuring the voice of the consumer drives strategic decision-making. He has multifaceted experience in consumer perception and behaviour and has a keen interest in making insights understandable and actionable. Kevin holds a PhD in Sensory Science. He is an enthusiastic storyteller and a TEDx speaker.
FINLAND
Managing partner, Last Mile Experts
Marek Rozycki
Marek is managing partner at Last Mile Experts, specializing in CEP and e-commerce last-mile advisory. He was VP Amazon Logistics Europe until 2015. With over 25 years in finance and general management roles, Marek is a seasoned manager and entrepreneur. His career has included senior executive roles.
POLAND
Make valuable connections and set up meetings during Smart Commerce with Brella. Input your business needs and availability and Brella will recommend participants who have complementary skills and needs. Brella will also suggest available time slots and reserve tables for you in the Brella Networking Space.
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Smart Commerce 2020
CONFERENCE PASS
Until 8.11.2019
Until 20.12.2019
790 €
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SUPER EARLY BIRD
CONFERENCE PASS
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Access to the entire conference
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Breakfast, lunch and cocktails
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Presentation materials
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Networking with 300 professionals
