The program will be presented in Finnish

except international parts.

TUESDAY 22 January 2019
Theme: Multi-Channel Ecommerce Enables Buying Anywhere
Moderator Tuomas Jäälinoja, Director of Strategy and Accounts, Klok
KEYNOTE: How to Act in the Fast Paced Global Business Environment
Rocky af Ekenstam Brennicke, Global Marketing Director, Cheap Monday (H&M)
  • Customer value without force feeding
  • Leadership in the digital age
4 Points on Paying in 2019
Johannes Kumpukoski, Sales Director, Paytrail
  • What the online payment landscape will look like in 2019 from a merchant and consumer perspective
  • PSD2, Open Banking, payment method automation: how will upcoming changes affect the daily life of a merchant?
  • Insights derived from the data from Paytrail's payment service and the Finnish E-commerce 2018 report
Exponential Speed of Changing B2B Customers' Purchasing Behavior
Andreas Fritz, Head of Nordic B2B Payments, Collector Bank
  • Insights how to take advantage of the great potential of B2B e-commerce
  • The Swedish B2B e-commerce Convert 2019 report
The Benefits of Blockchain for eCommerce
Fito Benitez, Marketing Director, Heat Ledger
  • Current barriers to ecommerce growth
  • Speeding growth through blockchain-enabled solutions
  • Case example from Paytah Payment Solutions
The drivers of a Seamless Purchase Experience
Petteri Miettinen, Director, Bisnode 
  • Research results from 3000 consumer interviews
  • Tools for growing visitor count and conversion
  • Managing payment related risk while simultaneously improving conversion
10:35 BREAK
How to Screw Up Black Friday
Benny Öhman, Director, Svea Ekonomi
Patrik Ekman, CXO & Co-Founder, Maksuturva Group
  • Party Party Party – rocketing sales figures
  • Followed by Remorse and a hangover?
  • How to avoid the penance…
Giving Consumers Superpowers 
Jani Tyyni, Vice President, Klarna
  • What is smoooth shopping?
  • Who are the winners and losers in the future?
  • Winning together with merchants, partners and consumers

10 Not to Do's When Building Great Digital Business 
Matti Djateu, CDO, Solteq
  • Learnings from the past 20 years, things to consider while developing your digital business

12:25 LUNCH
Theme: Driving Customer Experience & Digital Growth
The Importance Of Cybersecurity In Modern E-Commerce
Juha-Pekka Leskinen, Director of Consulting Services, Netum
  • Trust is a must
  • Cloud Security Tips for eCommerce
Faster Deliveries and Better Logistics
Erkki Vehman, Business Manager, Matkahuolto
  • The quality of tracking counts: reassure your online customers
  • More cooperation between ecommerce, global logistics and technology
  • International Shipping: Everything You Need to Know to Deliver Beyond Your Borders
E-Commerce in the Context of Global Competition
Arne B Andersson, Nordic E-commerce Advisor, Postnord, Sweden
  • Forthcoming changes on the horizon in B2C delivery operations and customer experience
  • How to gain competitive advantage in global e-commerce logistics
  • Case Alibaba​​
  • Case: Amazon
Be Successful in E-Commerce International
Stephan Grad, CEO, A-Commerce
  • Germany, Austria and Switzerland: Important regions with different thinking
  • Act international, think Local
  • Be there on a personal level
14:45 BREAK

The Future of Sales Oriented AI Chatbots – How Do They Change the Game?
Juha Sulkakoski, Founder & CEO, Upseller
  • Chatbots are invading e-commerce and customer service, faster than you think
  • Ai Chatbots are not just dumb popups. They can sell.
  • Voice assistants, how about finnish?
Case SeaLife Helsinki: Exploitation of AI and Machine Learning on Ticket Sales 
Mikko Riistama, CEO, SeaLife Helsinki
  • Digital consumers demand personalized shopping experiences and tailored choices
  • Tackling pricing and volume challenges in a seasonal business with AI-solution
  • Continuous machine learning in a digital sales channel
How to Thrive in the Time of eCommerce and Global Business?
Mika Niemi, CEO, Edututor & Director, Bygghemma & Chairman, Levykauppa Äx...
  • Biggest trends in eCommerce: Is it all about technology or commerce?
  • Success cases from over-competed or dying markets - what do the winners do differently?
  • How to thrive on a national level: Problems and solutions regarding the internal market in Finland and the EU

The program will be presented in Finnish except for the international parts.




Full access to the event,
Breakfasts, lunches and cocktails
Access to presentation materials
Networking with 200 delegates