TUESDAY 22 January 2019

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8:30 REGISTRATION & BREAKFAST

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Theme: Multi-Channel Ecommerce Enables Buying Anywhere

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9.00 START YOUR ENGINES!
Moderator Tuomas Jäälinoja, Director of Strategy and Accounts, Klok

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9.05

KEYNOTE: How to Act in the Fast Paced Global Business Environment

Rocky af Ekenstam Brennicke, Global Marketing Director, Cheap Monday (H&M)

• Customer value without force feeding

• Leadership in the digital age

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9:35

4 Points on Paying in 2019

Johannes Kumpukoski, Sales Director, Paytrail

• What the online payment landscape will look like in 2019 from a merchant and consumer perspective

• PSD2, Open Banking, payment method automation: how will upcoming changes affect the daily life of a merchant?

• Insights derived from the data from Paytrail's payment service and the Finnish E-commerce 2018 report

9:55

Exponential Speed of Changing B2B Customers' Purchasing Behavior

Andreas Fritz, Head of Nordic B2B Payments, Collector Bank

• Insights how to take advantage of the great potential of B2B e-commerce

• The Swedish B2B e-commerce Convert 2019 report

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10:10

The Benefits of Blockchain for eCommerce

Fito Benitez, Marketing Director, Heat Ledger

• Current barriers to ecommerce growth

• Speeding growth through blockchain-enabled solutions

• Case example from Paytah Payment Solutions

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10:25

The drivers of a Seamless Purchase Experience

Petteri Miettinen, Director, Bisnode 

• Research results from 3000 consumer interviews

• Tools for growing visitor count and conversion

• Managing payment related risk while simultaneously improving conversion

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10:35 BREAK

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11:15

How to Screw Up Black Friday

Benny Öhman, Director, Svea Ekonomi

Patrik Ekman, CXO & Co-Founder, Maksuturva Group

• Party Party Party – rocketing sales figures

• Followed by Remorse and a hangover?

• How to avoid the penance…

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11:35

Giving Consumers Superpowers 

Jani Tyyni, Vice President, Klarna

• What is smoooth shopping?

• Who are the winners and losers in the future?

• Winning together with merchants, partners and consumers

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11:55

10 Not to Do's When Building Great Digital Business 
Matti Djateu, CDO, Solteq

• Learnings from the past 20 years, things to consider while developing your digital business

12:25 LUNCH

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Theme: Driving Customer Experience & Digital Growth

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13:35

The Importance Of Cybersecurity In Modern E-Commerce

Juha-Pekka Leskinen, Director of Consulting Services, Netum

• Trust is a must

• Cloud Security Tips for eCommerce

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13:50

Faster Deliveries and Better Logistics

Erkki Vehman, Business Manager, Matkahuolto

• The quality of tracking counts: reassure your online customers

• More cooperation between ecommerce, global logistics and technology

• International Shipping: Everything You Need to Know to Deliver Beyond Your Borders

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14:00

E-Commerce in the Context of Global Competition

Arne B Andersson, Nordic E-commerce Advisor, Postnord, Sweden

• Forthcoming changes on the horizon in B2C delivery operations and customer experience

• How to gain competitive advantage in global e-commerce logistics

• Case Alibaba​​

• Case: Amazon

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14:20

Be Successful in E-Commerce International

Stephan Grad, CEO, A-Commerce

• Germany, Austria and Switzerland: Important regions with different thinking

• Act international, think Local

• Be there on a personal level

14:45 BREAK

15:15

The Future of Sales Oriented AI Chatbots – How Do They Change the Game?

Juha Sulkakoski, Founder & CEO, Upseller

• Chatbots are invading e-commerce and customer service, faster than you think

• Ai Chatbots are not just dumb popups. They can sell.

• Voice assistants, how about finnish?

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15:30

Case SeaLife Helsinki: Exploitation of AI and Machine Learning on Ticket Sales 

Mikko Riistama, CEO, SeaLife Helsinki​

• Digital consumers demand personalized shopping experiences and tailored choices

• Tackling pricing and volume challenges in a seasonal business with AI-solution

• Continuous machine learning in a digital sales channel

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15:45

How to Thrive in the Time of eCommerce and Global Business?

Mika Niemi, CEO, Edututor & Director, Bygghemma & Chairman, Levykauppa Äx...

• Biggest trends in eCommerce: Is it all about technology or commerce?

• Success cases from over-competed or dying markets - what do the winners do differently?

• How to thrive on a national level: Problems and solutions regarding the internal market in Finland and the EU

16:10 COCKTAILS

The program will be presented in Finnish except for the international parts.

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TICKETS

299€

+ALV

Full access to the event,
Breakfasts, lunches and cocktails
Access to presentation materials
Networking with 200 delegates